More British Businesses Look to Ventas Central to Improve Customer Engagement

ESSEX, ENGLAND, June 12, 2013 (Press-News.org) Ventas Central is an outsourced sales and marketing firm based in Chelmsford, Essex. The firm delivers perfected sales and marketing campaigns throughout the UK for some of the largest and most recognized brands in the country. Ventas Central delivers their sales and marketing campaigns solely on a face-to-face basis, building relationships with customers from the first point of contact. It is this customer engagement that more British businesses are looking towards. "As the desire to understand more about consumer buying behaviour increases, more businesses approach us to enquire how engaging face-to-face with customers can grow profit margins" says a spokes person for the firm. Customer engagement is the state of alignment of Brand Promises, Business Processes and Customer Experiences. A recent article on smallbusiness.co.uk expressed how improving direct customer engagement to better customer service is the main focus for small business in 2013.

About Ventas Central: http://www.ventascentral.com

With this becoming a top priority for British businesses, more will end up looking towards outsourced firms such as Ventas Central and their specialised sales and marketing strategies which build on customer engagement and relationships. Many companies require personalised information about consumers in order to develop USP's and align consumer demands with the products they provide. Ventas Central offers this in their daily reporting to clients using their outsourced service. "The reporting provided as part of our direct sales and marketing services can identify patterns and behaviours by specific locations and demographics. Once we understand the reasons behind purchase decisions or in other cases the 'lack of' purchases we can recommend to our clients a more personalised marketing strategy that will provide a higher return on their investment" adds Josh Peace, Managing Director of Ventas Central.

As face-to-face communication is becoming a top priority for British businesses, the spending on traditional marketing methods is being cut; a 24% reduction in the use of advertising billboards and posters. Rather than using traditional methods, increasing numbers of British businesses are outsourcing their sales and marketing to firms such as Ventas Central.

At Ventas Central, their engaging face-to-face customer interaction has increased profit margins for their clients. This is due to the firm's tried and tested business strategies. As part of Ventas Central's business strategy is some core values that the firm upholds. At Ventas Central each and every customer interaction (or lack of) tells the customers how much they are valued and in order to create a great customer experience, the firm must know what they want customers to feel, think and do at every stage of the relationship.

By implementing these core values into the firm's business strategy, Ventas Central position themselves as an integrated member of a company's sales and marketing plan for long periods of time and as a catalyst for company growth.

Ventas Central are an outsourced sales and marketing firm from Chelmsford, Essex.

Website: www.ventascentral.com