Bottlenose.com Offers Tips and Solutions for Today's Real-Time Social Marketing Environment

PHILADELPHIA, PA, June 27, 2013

As a provider of a state-of-the-art real-time social intelligence platform, Bottlenose.com knows that today's branding professionals and marketers must stay in-tune and up-to-date when connecting with the public through social media. Noting the importance of this emerging revolution in social marketing, this company points to a recent article from Business 2 Community that offers insight on how today's social media users can utilize real-time solutions for business growth and branding enhancement.

To explain the concept further the article observes, "According to a recent survey NetBase ran with our partner J.D. Power & Associates, 48 percent of online consumers are taking note--and fully expect companies to listen and thus improve their products and consumer experience from this feedback. As a result, it's more critical than ever to be not only equipped for proactive social listening to take in these opinions, emotions and behaviors, but also for in-the-moment marketing that allow companies to course correct and diagnose issues."

In a recent press statement, Bottlenose.com adds, "Although business owners, marketers and branding professionals are beginning to realize the importance of real-time social discovery, there is a noted lapse in the understanding of how to truly benefit from these platforms. In order to get the most out of real-time monitoring, users need to develop a plan--such as an event--and truly capture how tracking impacts factors such as social media mentions, sales and other analytics."

To express the importance of planning with real-time social media management, Business 2 Community describes one example, "During the 2012 World Series, Taco Bell launched a promotion promising free tacos to customers whenever a player from the San Francisco Giants or the Detroit Tigers successfully stole a base. Using the NetBase Insight Composer in their social media command center, the Taco Bell team was able to track the buzz and net sentiment for the campaign in real-time. As a result of being ready for real-time monitoring, the team saw the subsequent positive spike in both volume and positive sentiment created by the promotion. When the promotion was announced on October 26, 2012, Taco Bell's impressions surged from 4,700 to over 3.8 million over a 3 hour period."

"This Taco Bell campaign is a great example of how businesses can capture the spirit of 'realness' and trendfluence consumers to keep them coming back for more. Bottlenose.com continues to inspire companies to join in on the fun that is real-time social marketing, as it truly is a way to not only improve branding, but also connect with consumers in a meaningful fashion," Bottlenose.com concludes in its press statement.

ABOUT:

Bottlenose.com is home to the next generation of social intelligence, specifically designed for real-time social media tracking for marketers, brands, advertisers and enterprises. Utilizing the revolutionary StreamSense technology, Bottlenose is able to provide social discovery as it happens, focusing on emerging topics and trending discussions to give users an opportunity to trendfluence consumers. With live social listening, discovery and insights users will find that the Bottlenose application delivers a seamless illustration of data that is focused and contains less noise than many other leading social media tracking programs. As Bottlenose continues to grow, users praise this emerging technology for its SEO keyword discovery, campaign monitoring, early-warning and community management benefits.