Whataburger Brings Back the BBQ Cheddar Burger

Limited time menu item celebrates burger icon's Southern roots.

2010-08-10

SAN ANTONIO, TX, August 10, 2010 (Press-News.org) Whataburger celebrates its 60th anniversary in August with a nod to the company's Texas heritage as it brings back its BBQ Cheddar Burger. The limited time menu item is available now through September 20 at all 700+ locations across 10 states.

The burger features two 100 percent fresh, never frozen, American beef patties grilled to perfection, topped with grilled onions, melted shredded cheddar cheese, pickles and Whataburger's own special barbecue sauce on a toasted five-inch bun.

"Barbecue is a huge part of southern cuisine, so bringing back the BBQ Cheddar Burger is a great way to salute our heritage as we celebrate our 60th anniversary," said Rich Scheffler, Whataburger Restaurants, LP Group Director of Marketing. "Our BBQ Cheddar Burger has a bold, tangy flavor that makes it a popular limited time menu item."

The BBQ Cheddar Burger is available in two sizes, regular or junior, and can be purchased alone or in a combo meal with a drink and French fries. For a small charge, customers can substitute a side salad, featuring a mix of romaine and iceberg lettuce, grape tomatoes and carrots, instead of fries.

About Whataburger:
Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950 when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Dobson gave his restaurant a name he hoped to hear customers say every time they took a bite of his made-to-order burgers: "What a burger!" Within the first week, people lined up around the block for his 25 cent, all-American beef burgers served on five-inch buns. Today, the company is headquartered in San Antonio, Texas, with nearly 700 locations in 10 states with sales of more than $1 billion annually. Visit www.whataburger.com for more information on the company.

MEDIA CONTACTS:
Kristen Kauffman or Katelyn Collier
SPM Communications
(817) 329-3257
kristen@spmcommunications.com
katelyn@spmcommunications.com

Natalie Silva
Corporate Communications
Whataburger Restaurants, LP
(210) 476-6547
nsilva@wbhq.com

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Whataburger Brings Back the BBQ Cheddar Burger

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