SD Acquisitions Show How Companies Can Benefit From the Outsource Sales Route

ESSEX, ENGLAND, November 18, 2010 (Press-News.org) "Many companies take their own team to trade shows to promote their products and this can be a double edged sword" says Stuart Douglas manager of SD Acquisitions. "It is not all about the product, even though most companies think it is". Of course, the product is the centre piece of any promotion and the company's own staff will know that product inside and out, what they don't always know is how to sell it.

"Direct marketing and sales personnel are a unique breed" it takes someone special to be able to engage clients" says Stuart. "The reason so many companies outsource their sales and marketing requirements is because they recognise the skill of the marketer."

Faced with an exhibition hall full of potential clients some people would shake at the knees. It can be a daunting experience to have hoards of people passing your trade stand and a simple smile is not enough to get them to stop and spend time on your stand. "You only get a few seconds to engage people and get them interested, that's why you need specialists who know how to do just that. By all means have a product expert on hand to answer any technical queries but if it is a 'sign up' that you need, call in the experts" says Stuart of SD Acquisitions.

It is the success rate the sales and marketing team bring to the equation. With most face-to-face marketing you only get a limited amount of time to make your mark, there is no time to warm up to the idea that you have to engage people. It is a full on approach from the time the doors open to when they shut, that brings success.

"Most companies don't need a full time direct sales and marketing team says Stuart, that is why outsourcing is so important; they can employ a team of experts to come in for a promotion without the cost of employing them all year.

"Direct sales and marketing is a highly competitive field, this means that costs are driven down and expertise is pushed up; it is the nature of the beast that every marketer wants to be the best," says Stuart. "That is what makes outsourcing such a good ROI."

Outsourcing is becoming very popular for businesses trying to keep costs to a minimum during these difficult financial times. Marketing is especially important for businesses looking to increase their customer base for future sustainability. SD Acquisitions specialise in outsource sales and marketing.

SD Acquisitions is an Essex based Outsource Sales company. For more information contact +44 (0) 1206 768741 or http://www.sdacquisitions.com/.