sootheTIME Launches cruiseTIME Infant Travel Essentials at Babies"R"Us Stores Nationwide

NEW YORK, NY, November 19, 2010 (Press-News.org) sootheTIME , (www.soothetime.com), creator of soothing solutions for children and parents, is launching cruiseTIME , a new line developed specifically to ease the stress of traveling with young children. Scheduled for national launch at Babies"R"Us later this month, the versatile and convenient products are designed to simplify travel by providing comfort for babies and toddlers with convenience for parents.

The launch of cruiseTIME follows the successful introduction earlier this year of zzzTIME line of sleep wellness products from sootheTIME. Both product lines were developed through collaboration with parents and leading experts to provide soothing solutions that support the overall wellness of both children and their parents. Both product lines can be purchased at Babies"R"Us stores nationwide as well as at http://www.Babiesrus.com.

Featured in the cruiseTIME line are travel accessory products that are common sense solutions to the challenges parents have traveling with their kids. Fashionable designs in easy-care fabrics and multi-function items that transition through various ages and stages are all part of the fresh and innovative product line.

"Travel with kids can be a real challenge and parents need convenient solutions that fit their busy lifestyles," notes Richard White, Vice President of Marketing for sootheTIME. "We've developed fashionable, functional products that offer comfort for babies and convenience for parents. cruiseTIME products enhance the functionality of car seats, strollers, shopping carts, infant carriers, mini-vans—any place, any season, and any time. Travel in harsh weather can be particularly challenging and our durable materials and innovative designs keep babies well protected and parents relaxed knowing their baby is comfortable," he adds.

The 2010 cruiseTIME collection features:

• The Cruise Cover is crafted with a water-resistant exterior and warm and cozy interior, keeping babies snug and dry while in the car seat. Machine washable and dryer safe, this infant car seat cover includes a full-length zipper for easy access, making it simple and easy to secure your baby. Easily attaches and removes without unthreading the car seat harness.

• The Cruise Cuddler blanket is an easy way to keep your baby warm on the go. Designed to attach to strollers and car seats without unthreading the safety harness, the wrap also unfolds to become a large blanket or play area. Featuring a footed pocket, baby's feet stay toasty as you brave the cold. A fold wrap pocket makes it easy to store the wrap, and the easy-care fabrics are machine washable and dryer safe.

• Cruise Hooks carrying hooks attach and detach easily to strollers, shopping carts, auto seats-- almost anything. The quick-release fastener adjusts to fit various sizes and shapes. Holding up to 11 pounds of diaper bags, purses, shopping bags and more, Cruise Hooks have a 360⁰ swivel for easy access to whatever you're packing.

• The Cruise Snuggler stroller blanket keeps out the rain and cold. The exterior features a water-resistant fabric while the interior has a soothing, velvety velour interior. Easily adjustable straps make attachment and removal a breeze.

• The Klipz Blanket is a versatile blanket that attaches to almost anything. Use on strollers, car seats, as a nursing cover—anywhere you need a cover. Four innovative double-sided clips make it easy to position the blanket for ideal coverage and prevent it from dragging or dropping on the ground. The Klipz Blanket comes in two different fabrications, one has a water-resistant outer shell to help keep baby dry and one has a fashionable micro-suede exterior. Both blankets have soft and soothing interiors. The blankets are machine washable and dryer safe.

sootheTIME is currently developing for more innovative solutions for bath time with the splashTIME product line and for feeding with the chowTIME product line, both slated for launch in 2011.

The cruiseTIME line is available nationally at Babies"R"Us and Babiesrus.com. For more information, please visit http://www.soothetime.com.

About sootheTIME
Based in White Plains, New York, sootheTIME produces simple, practical solutions for the wellness of baby and family. Featuring apparel and accessories that help transition baby from breakfast to bedtime and everything in between, sootheTIME products conveniently create safe, soothing, healthy experiences so little ones can thrive—and parents can feel confident knowing they are providing the best care. Visit sootheTIME at http://www.soothetime.com