Creating the Business of Life: New Book Offers Sage Advice for Advisors Who Want to Build a More Successful Financial Services Practice from the Inside Out

LIVINGSTON, NJ, December 15, 2010

For many financial advisors, the realization comes one day that their businesses are running their lives. According to Michal F. Kay, President of Financial Focus, LLC and author of The Business of Life: An Inside Out Approach to Building a More Successful Financial Planning Practice (December 2010, 216 pages, AdvisorPress, $34.95, ISBN-13: 978-1603530217) these advisors need an approach that allows an understanding of clients, and a self-awareness, from the inside out.

In 14 chapters and three parts, Kay outlines how advisors can build a more successful business. In Part One, he sets the stage for advisors by explaining how successful client communication works and how the status quo can confine advisors. In Part Two, he helps advisors take a look at themselves to understand where they are and what they want to go. In Part Three, Kay guides advisors through the process of putting the financial plan into action by gathering data, implementing the financial life plan and monitoring and completing.

"The Business of Life really helps advisors learn how to create the life and business they truly desire," says Kay. "You will learn how to examine your values, goals, dreams and priorities and create your ideal practice. By systematically working through the examples and exercises, you'll become adept at guiding your clients through the financial life planning process and creating financial plans that reflect their true needs, values and dreams."

The Business of Life is written in accessible language and is designed to engage any advisor, no matter the stage in his or her career and is a must-read for those looking to take control of their lives and financial advisory practices.

The Business of Life: An Inside Out Approach to Building a More Successful Financial Planning Practice (December 2010, 216 pages, AdvisorPress, $34.95, ISBN-13: 978-1603530217) is now available at amazon.com.

Praise for The Business of Life: An Inside Out Approach to Building a More Successful Financial Planning Practice

"With The Business of Life, Michael Kay has provided financial advisors who want to be life planners in the deepest sense with a wonderful road map, from a practitioner who has truly learned to 'walk his talk.' Practical and inspiring both. A real contribution to a newly emerging field."
-) Olivia Mellan, Speaker/Author The Client Connection and Money Harmony; Psychotherapist; Money Coach
"A practical, actionable guide to developing better, deeper financial planning relationships with your clients."
-) Joel Bruckenstein, CFP , Co-publisher/Producer Technology Tools for Today newsletter and annual T3 Conference
"Michael Kay is a strong voice in the financial Life Planning movement who clearly understands the life-altering potential of this powerful new approach to financial advice."
-) George Kinder, CFP , RLP , Founder, The Kinder Institute of Life Planning; Author The Seven Stages of Money Maturity and Co-author, Lighting the Torch
"This book provides a comprehensive template for a young financial planner to get it right, from the beginning--personally and professionally--and cut out years of reinventing oneself along the way. More importantly, Michael's work provides a step-by-step guide for planners to experience the power of financial Life Planning firsthand, so they can more effectively integrate the process into their work with clients."
-) Joe Pitzl, CFP , Founder, Intelligent Financial Strategies; President, FPA NexGen 2010
"Michael Kay presents a unique perspective not just on the concepts of Life Planning, but on the process to transition your existing practice to integrate more of a Life Planning approach. Replete with wisdom from Michael's own experiences in making this 'quant-to-life-planner' journey as a veteran CPA and financial planner, this book is a must-read if you are considering a new direction for your own work with clients."
-) Michael E. Kitces, MSFS, MTAX, CFP , CLU, ChFC; Publisher, The Kitces Report; Director of Research, Pinnacle Advisory Group

About Michael Kay and Financial Focus, LLC.

Michael F. Kay, CFP , is President of Financial Focus, LLC, a Registered Investment Advisory firm based in Livingston, NJ. A financial professional for over twenty-five years, Kay began his career as an accountant with a focus on tax, audit, financial accounting and forensic accounting. In 1985, he shifted his attention to personal financial planning, tax planning, investment strategy and wealth management as a Registered Representative of Securian Financial Services, Inc., until forming his own RIA in 2010.

Through the years, Kay has returned to academia as both student and teacher. In 2001, he earned a certificate of financial planning at New York University then returned in 2003 as an adjunct professor, teaching taxation in their CFP Certification program.

Mr. Kay also studied with life planning pioneers Carol Anderson (Money Quotient) and George Kinder (The Kinder Institute of Life Planning). Inspired by what he learned, he explored and tested new methodologies, adopted those he considered to be the best and created a paradigm shift in his own practice.

Mr. Kay is a frequent presenter at Money Quotient trainings and retreats and is in demand as a speaker at industry events and public forums on financial planning. He is frequently quoted by the consumer media on issues related to personal finance, and serves as a resource for journalists who write for the financial planning industry. He is a regular blogger for both PsychologyToday.com and Forbes.com, and also writes a monthly column for Advisorbiz.com. In addition, Michael is a member of the Loring Ward Advisory Board and serves as the president of the Money Quotient Advisory Board.

Additional information about Kay and Financial Focus is available at www.financial-focus.net.