Gap Adventures Names New Online Marketing Manager

TORONTO, CANADA, January 09, 2011 (Press-News.org) Gap Adventures, the world's adventure travel leader, announces the appointment of Steve Gervais to Online Marketing Manager. Gervais joins the company from American Express where he served as Senior Marketing Analyst, Online Acquisition, for the past three years, driving search engine optimization and managing online advertising campaigns and the company's affiliate program.

Stationed at Base Camp (AKA head office) in Toronto, the online marketing maven will help amplify the company's well-established online presence. Steve is responsible for search engine optimization, search engine marketing, and growing online partnerships.

"Steve shares our passion for adventure travel and possesses a wealth of knowledge and experience that has already proven to be a strong asset to our team," says Richard Edwards, Gap Adventures' Marketing Director.

Gervais recently returned from a six-month adventure to Central and South America where he travelled from Guatemala to Peru. "I'm thrilled to have the opportunity to work with a company that echoes my hunger for adventure travel," he says. "Combining my professional experience with my passion is a sincere pleasure."

Founded in 1990, Gap Adventures has more than 800 employees and annual revenue of about $160 million. The company offers small group tours, safaris, and expeditions to more than 100 countries on all seven continents. Travelers can match their preferences and budgets to the company's 11 tour styles, from Active to Family.

In addition to its Toronto headquarters, the travel company has offices in New York, London, and Melbourne; and concept stores in New York, Toronto, Vancouver, Calgary and Melbourne.

About Gap Adventures
Gap Adventures is a world leader in the adventure travel industry offering small group adventures on all seven continents and beyond to more than 100,000 global travelers annually. The award-winning trips, which focus on culture, nature and active travel, are ideal for those with a sense of adventure - people who want to leave the beaten path and authentically immerse themselves in a local culture or environment to experience the real world in a sustainable manner. Demonstrating its ongoing cultural, social and economic commitment to responsible tourism, Gap Adventures established the Planeterra Foundation, as a way the company and its passengers can give back to the communities visited. For more information, please visit http://www.gapadventures.com and http://www.planeterra.org.