La Fresh 'Eco-Beauty' Line of Beauty Wipes Hit Store Shelves

New beauty wipes are highly natural, 100% biodegradable, refreshing and convenient

2011-01-12

CHINO, CA, January 12, 2011 (Press-News.org) La Fresh Group (www.lafreshgroup.com), the pioneer in convenient, on-the-go personal care wipes, announced the debut on store shelves of its new
La Fresh Eco-Beauty line, a ground-breaking collection of biodegradable pre-moistened wipes combining highly natural formulas with exceptional performance.

The new line represents the next wave of innovation for La Fresh Group. The company's first line of products, La Fresh Travel Wipes, catered specifically to high-end jet setters wishing to travel as light as possible while on the go.

"With the introduction of the Eco-Beauty wipes line, La Fresh is directly fulfilling the groundswell of demand for natural beauty products that deliver performance, convenience and affordability," said Jennifer Norman, Vice President of Marketing for La Fresh Group, "These wipes are 100 percent biodegradable, and the formulas are designed without parabens, sulfates, glycols, dyes, PEGs, artificial fragrances or animal byproducts. They care for the health and beauty of the skin as much as they care for the environment."

Fundamental to the La Fresh Eco-Beauty line philosophy is that BLUE is the new GREEN. "About a billion people on earth - one in eight of us - don't have access to clean drinking water," said Eve Yen, President of La Fresh Group. "Using pre-moistened wipes instead of conventional face washing or hand rinsing literally helps prevent vital fresh water from pouring down the drain. Every little bit of daily conservation adds up to help save lives, energy and the ecology in the long run."

La Fresh Eco-Beauty products will be available in full-size pouches for daily use as well as single packets for trial, tote and travel. A direct response TV and web campaign, hotel sampling, and Tell-A-Friend social media program are just a few elements of the launch plan.

The La Fresh Eco-Beauty line includes:

• Waterproof Makeup Remover
Instantly dissolves even the most resistant eye and lip makeup and leaves no heavy residue. No pulling or tugging to cause irritation. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable wipe material. Available in a 24-count pouch and single packets.

• Oil-Free Face Cleanser, Naturally Scented or Fragrance-Free
Gently cleanses, detoxifies, refreshes and purifies. Effectively removes makeup. For all skin types. Formulated with a luscious blend of aloe, cucumber, papaya, pineapple, marshmallow, jojoba, vitamin C & vitamin E. Free of oil, parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable wipe material. Available in fresh yuzu citrus scent or fragrance-free versions. Available in a 30-count pouch and single packets.

• Instant Body Soother
A luscious 100 percent natural blend of six oils instantly soothes away stress and fatigue. Massage onto temples, shoulders, neck, legs or anywhere you feel fatigued or tense. Feels silky-sheer, not heavy or greasy. Free of parabens, sulfates, alcohol, petrochemicals, glycols, dyes, PEGs, artificial fragrances & animal byproducts. Refreshing peppermint scent. 100 percent biodegradable wipe material. Available in a 24-count pouch and single packets.

• Healthy Hand Sanitizer
Wipes out 99.9 percent of germs with an alcohol-free, triclosan-free formula. Refreshes and moisturizes skin and nails with aloe, glycerin and vitamin E. Free of oil, parabens, sulfates, petrochemicals, glycols, dyes, PEGs, artificial fragrances and animal byproducts. Fresh Satsuma citrus scent. 100 percent biodegradable wipe material. Available in a 30-count pouch and single packets.

• Acetone-Free Nail Polish Remover
One pad cleans and conditions all 10 nails with an unbelievably fresh Tuscan blood orange scent. Formulated with a nourishing blend of vitamin E, aloe, glycerin, rosemary and horsetail extracts. Free of acetone, acetate, parabens, glycols, dyes, PEGs, artificial fragrances and animal byproducts. 100 percent biodegradable pad material. Available in single packets.

ABOUT LA FRESH GROUP:
Based in Chino, California, La Fresh Group was founded in 1997 to offer unique skin care, cosmetics and travel amenity wipes to those who seek quality, simplicity and the freshest experience from their personal care products. Distribution spans the United States and international territories in airport, hotel and specialty stores as well as online. The La Fresh promise is to provide better products with better design at a better value for a better world.
For more information, telephone 1-888-5-La-Fresh or visit http://www.LaFreshGroup.com.

ELSE PRESS RELEASES FROM THIS DATE:

New Online Pet Insurance Finder Barks At Costly Veterinary Medicine

2011-01-12

Primary Wave Media, LLC., announced its new web site 1800petinsurance.com today making it easy for pet insurance shoppers to find the best policies online based on their pets' individual needs. 1800petinsurance.com's mission is to provide pet owners with a premier one-stop shop and educational guide on pet insurance and topics. Just by filling out a simple form online about their pets, 1800petinsurance.com shoppers receive custom tailored quotes in little as 24 hours to their email boxes from leading pet insurance companies. 1800petinsurance.com brings the leading insurance ...

Usage of Benzodiazepines Can Result in Loss of Muscle Tone

2011-01-12

Medications such as Xanax, Ativan and Valium are generally known to the public as prescribed to treat anxiety disorders. Although most users know that there is a likelihood of dependence and tolerance as well as side effects such as dizziness, anxiety, and drowsiness, the knowledge of risk of muscle tone loss is not as common. Please visit _a href="http://www.pointofreturn.org/"_Benzodiazepine Addiction_/a_. Benzodiazepines work by increasing the effects of GABA (gamma-Aminobutyric acid), which is a neurotransmitter produced by the central nervous system. This chemical ...

Invision Filmworks Launches - American Siren Beauty Pageant

2011-01-12

Invision Filmworks is launching American Siren as one of its first projects for the 2011 calendar. American Siren in an urban beauty pageant. The pageant will be held mid May and televised nationally. American Siren is taking a novel approach to traditional pageant entries. The participants will not represent their respective states as in customary pageants; instead they will represent their respective sponsors from the world of entertainment and the corporate business world. Websites, magazines, corporations, and other such business entities will be allowed hold individual ...

Goodreads Launches Monthly New Releases Mailer

2011-01-12

Goodreads has launched a unique book discovery tool—the New Releases mailer. Available to any member of Goodreads and sent monthly, the New Releases mailer shows readers new books from authors they love as well as the top five books of the month in twelve genres. Unlike other book lists that focus only on what's selling (Amazon and The New York Times best-seller lists), Goodreads is able to recommend books based on what our members have actually read and tailor these recommendations to their reading preferences. Goodreads is dedicated to the mission of helping readers find ...

The Boardman House - A New Luxury Inn in the Connecticut River Valley

2011-01-12

The inn is nestled on the banks of Connecticut River, a short walk from restaurants, shopping and antiques as well as the Goodspeed Opera House (goodspeed.org) from where 19 musicals have gone to Broadway (including Man of La Mancha, Shenandoah, Annie), receiving more than a dozen Tony Awards. At this historic New England mansion, guests will find the casual luxury and charm of an elegant country house hotel. Originally built in 1860 for the silversmith Norman S. Boardman as his family's home, the inn has an extensive history dating back to the Civil War-era and is ...

DNAforHCP Unveils Proprietary Purchasing Options For Small To Medium Size Healthcare Businesses

2011-01-12

For the past two decades physicians and other healthcare providers have struggled to maintain a profitable practice. Median total operating costs as a percentage of revenue increased 12.2 percent from 2000 to 2006, according to the Medical Group Management Association. The struggle has been particularly difficult for small and medium size practices that are unfairly charged higher prices compared to large organizations and hospitals. DNA for Health Care Professionals (DNAforHCP), a traditional Group Purchasing Organization, has the expanded ability to provide health ...

MainStreetChamber Launches VIP Membership Program

2011-01-12

MainStreetChamber announces the most complete discount program in the country with their VIP Membership Card. The one discount card that works anywhere in the country, has no limitations on use, and offers the widest array of product and service discounts in the country. "In the current economic cycle everyone has been forced to become more value conscious. The VIP Membership Program is a unique value proposition offering thousands of dollars in discounts at local businesses all across the country." Bob Firestone COO MainStreetChamber "In preparing to launch this ...

All-Pro Science and Tony Gonzalez Give a Chance to Win a VIP Super Bowl Trip

2011-01-12

All-Pro Science, Inc. (APS) and its President, Atlanta Falcons tight end Tony Gonzalez announced that they are launching a one-of-a-kind, all-inclusive, Super Bowl giveaway. Known for offering all-natural supplements such as 100 % Grass-Fed Whey protein shakes and vegan-friendly proteins shakes, APS is now giving every customer the opportunity to benefit even more from their products. APS will give one lucky customer a chance to win two Super Bowl XLV tickets, along with, paid travel and accommodations. They will also get to meet 11 time Pro-Bowler, Tony Gonzalez, gain ...

It's Time to Talk About It! Proclaims National Eating Disorders Association During 24th Annual NEDAwareness Week, Feb. 20-26

2011-01-12

The 24th annual National Eating Disorders Awareness Week is Feb. 20-26 and the National Eating Disorders Association (NEDA) is once again waging war against eating disorders (EDs) and unrealistic "body-perfect" ideals - as well as fighting for more research, support and access to treatment for these life-threatening illnesses. With the theme It's Time to Talk About It, NEDAwareness Week is the non-profit group's largest national outreach campaign to raise consciousness about the seriousness of these illnesses. Through NEDAwareness Week, the group seeks to educate the ...

The Media Spotlight Shines on Author R.T. Kaelin and His Fantasy Novel, Progeny: The Children of the White Lions

2011-01-12

On January 19th, R.T. Kaelin will appear on The Authors Show (http://www.theauthorsshow.com) where he talks with host Don McCauley about what went into writing Progeny and his thoughts on the book and The Children of the White Lions series. Hear what went into writing the book, where his ideas for the story came from, and why the writings of certain bestselling fantasy authors (Raymond E. Feist, Christopher Paolini, Robert Jordan) inspired him to write. Also, from January 12th through January 26th, he be featured in a two-week-long Author's Chat at LibraryThing.com, hosted ...

LAST 30 PRESS RELEASES:

AI finds undiagnosed liver disease in early stages

The American Society of Tropical Medicine and Hygiene and the Bill & Melinda Gates Foundation announce new research fellowship in malaria genomics in honor of professor Dominic Kwiatkowski