'Ambient Warmth' Remains Big For 2010

LITTLE WALDEN, ENGLAND, September 04, 2010 (Press-News.org) A new report from MTW Research has found that the under floor heating industry experienced unprecedented growth towards the end of 2009, as the market became increasingly reliant on smaller projects within the domestic market. In light of these developments Ambient Electrical, are offering their industrial forecasts for the next six months.

The new survey found that 53 per-cent of under floor heating suppliers reported growth in excess of 10 per-cent in the last quarter of 2009, with 75 per-cent of companies in the sector having 'excellent' or 'exceptional' credit rating.

David Goose from Ambient Electrical, the leading providers of electric under floor heating, said, "Most suppliers have found that it is essential to shift their focus to maintain sales, and many under floor heating specialists are placing an increased focus on the issue of energy efficiency and the benefits of using under floor heating compared to traditional methods of heating.

"As the rentals market becomes increasingly buoyant, under floor heating suppliers are finding that many landlords are investing in under floor heating systems as a way of making their properties stand out from the crowd, and as a result, many savvy businesses are tapping into this new target audience.

"In the past, estate agents advised property investors to splash out on new bathrooms or kitchens, but today the focus is on cutting edge technology and under floor heating. As fuel bills continue to soar and house hunters become more 'energy aware', under floor heating becomes increasingly more attractive. In countries like Germany, under floor heating is considered to be the 'norm' and it is my prediction that the industry will soon experience a 'continental shift' towards this greener way of living."

Radiators have been the heating method of choice for many years, but under floor heating is certainly gaining in popularity, with more prospective buyers placing such systems on their 'wish list'.

Mr Goose added, "The market will certainly remain strong for the rest of 2010 as more and more homebuilders, landlords and investors realise the selling power associated with under floor heating systems- now is a great time for those within our industry."

For more information on any of the under floor heating systems available from Ambient Electrical, please visit their website at http://www.ambient-elec.co.uk/