Mercuri International partners with Institute of Sales & Marketing Management

ST ALBANS, ENGLAND, February 05, 2011 (Press-News.org) Mercuri International, one of the world's leading sales training and consultancy organisations has partnered with the Institute of Sales & Marketing Management (ISMM) to help drive world class sales improvement solutions to its UK sales teams.

Boasting clients such as KPMG, Lufthansa and Phillips, Mercuri is renowned for its world class delivery of sales performance solutions. It believes that working with the ISMM will help further promote these propositions to the UK sales profession, as well as recognising the excellence of these solutions.

Nigel Mackay, Head of Business Development at Mercuri International, said: "Our partnership with the ISMM provides a great opportunity for us to enforce our commitment to sales excellence for all our clients. Working with the ISMM will help communicate the exciting developments we're working on, as well as recognising the high quality of service we're already supplying to the sales community."

Ben Turner, the ISMM's National Sales Manager, commented: "We're delighted to have Mercuri International as corporate members of the ISMM. Our partnership shows Mercuri's commitment in driving world class sales solutions to UK businesses.

"The Mercuri solutions and methodology are market leading and massively exciting. We're extremely excited about working with Mercuri to improve the quality for UK sales professionals."

Mercuri International will be hosting an Executive Forum for the ISMM on 9th June in Reading. At this Forum, Mercuri will be demonstrating how to create world class value propositions, as well as helping with the judging of the ISMM's British Excellence in Sales & Marketing Awards (BESMA) - the most prestigious awards for the sales profession.

Notes for editors:

About Mercuri International
Mercuri International was born out of an association between Heinz Goldman of the Goldman Institute and Curt Abrahamson a Swedish Industrialist over 50 years ago. Initially Mercuri was a Scandinavian sales improvement company but, over the last three decades, has spread into over 42 countries of the world.

About The Institute of Sales & Marketing Management
The Institute of Sales & Marketing Management (ISMM) is the UK's largest association for sales professionals. Founded in 1911 to promote standards of excellence in sales and sales management and to enhance the status and profile of sales as a profession, the ISMM supports, represents and promotes the sales profession. It has been the authoritative voice of selling and the custodian of sales standards, ethics and best practice for many years.

The ISMM is also responsible for establishing benchmarks of professionalism in sales. It is the only membership body recognised by the UK Government regulatory body Ofqual as an awarding organisation to offer qualifications in sales, marketing and sales management.

The ISMM's annual British Excellence in Sales & Marketing Awards (BESMA) are the most prestigious awards for the sales profession.

Further information from:
Ben Turner, ISMM, +44 (0)1582 840001; bturner@ismm.co.uk

Bob Little, Bob Little Press & PR, +44 (0)1727 860405; bob.little@boblittlepr.com

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