Virgin Radio Fake Film Festival Hits Viral Red Carpet

campaign capitalizes on user generated 60-second film spoofs and self promotion

2011-02-06

VANCOUVER, BC, CANADA, February 06, 2011 (Press-News.org) The latest promotion from Virgin Radio Vancouver hit the sweet spot of user-generated content and publicity after gaining global notoriety from Yahoo News!, Mashable.com, the London Evening Standard UK and even Hollywood film directors. The Virgin Radio Fake Film Festival is a unique promotion that encourages fans to recreate their favourite movie in 60-seconds or less for a chance to win $10,000.The best part of it is that Virgin simply organized a festival - and users generated the content and promoted it... globally.

The one-of-a-kind contest inspired 197 amateur film enthusiasts to don their cameras, recruit family and friends as actors and channel their inner Steven Spielberg. Aside from creating entertaining 60 second video segments, the contest also required contestants to promote their films through various communications channels, including YouTube, blogs, websites, Facebook, Twitter and traditional media. Some of the films even gained the attention of the original film directors, who tweeted about the spoofs and promoted them online.

"The reaction to this campaign has been outstanding, we can't keep up with the coverage - both traditional and digital!" says Crosby McWilliam, Promotions Director at Virgin Radio. "Asides from providing a radio station with great online content it has proved to be one of the most valuable brand building assets our company has. Through the power of social networking our brand was introduced to hundreds of thousands of new users. It addition to the obvious marketing benefits, we are also thrilled to provide a creative outlet for aspiring film makers to showcase their talent and, as seen in some cases, get noticed by Hollywood directors."

The Virgin Radio Fake Film Festival panel of cinemaphiles, consisting of local media, film critics and Virgin Radio staff, reviewed the submissions and picked a winner based on accuracy, quality and strength of promotion on Friday January 28. Scott Pilgrim Vs. 60 Seconds was awarded the $10,000 grand prize at the Fake Film Festival Wrap party on January 28 where the top 10 films were screened in front of a live audience. The wrap party also featured the band, Sweet Thing and gave away a VIP trip to LA for the best Hollywood costume.

All submitted videos can be viewed on Virgin Radio's website at http://vancouver.virginradio.ca.

About Virgin Radio 95.3
Virgin Radio 95.3 is an Astral Radio station. Astral Radio is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and iMedia. Astral's solid and dynamic presence in the country's major markets resets on its commitment to offer a unique combination of high-quality, targeted media for its audiences.

Media contact:
Lindsay Nahmiache / Jive Communications
Lindsay@jivecommunications.ca

ELSE PRESS RELEASES FROM THIS DATE:

ChiroSolve, Inc. Launches New Method Development Kits

2011-02-06

CHIROSOLVE INC., continues to enhance the world of enantiomeric separation with the introduction of two new customer-centric packaged solutions, EnantioPrep and ScalePrep, that are intended for high efficiency chiral separation of enantiomers. They offer seamless transition from identification of initial separation conditions to fully optimized method development within a matter of days. ChiroSolve has been very successful in producing a line of chiral kits tailor made for scientists at different stages of their research. EnantioPrep includes a set of ChiroSolv kits ...

DocuXplorer Hires Industry-leading Taxonomy Expert to Expand its Consulting Services Unit

2011-02-06

DocuXplorer, a leading provider of document management solutions software to small and medium sized businesses across the world, announced today that it has hired Rachel Lurie, MLS, to head the taxonomy division of its Consulting Services unit. "This newly-created strategic position will allow us to now provide our clients with customized taxonomy training to ensure the document management software we provide them is helping them achieve their organizations' objectives," stated Mr. Wyman, a spokesperson for DocuXplorer. Taxonomy is a practice in which objects are arranged ...

Earthly Body Introduces Marrakesh Brush-Up

2011-02-06

Earthly Body, a world-renowned leader in hemp and argan oil hair care, launches new on-the-go shine and conditioning elixir, Marrakesh Brush-Up, at the 2011 ISSE Beauty Expo in Long Beach, Calif. Marrakesh Brush-Up features Earthly Body's unique combination of argan oil and hemp seed oil to create the perfect "on the go" shine touch up spray. The small bottle is approved for airline travel and fits conveniently into a purse. "We wanted a no-fuss, no-mess product that was convenient and versatile," says Kevin Wachs of Earthly Body, "Marrakesh Brush-Up's unique method of ...

NYC PR Firm WORKHOUSE creates encyclopedia collaboration with Wikipedia

2011-02-06

Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference websites, attracting nearly 78 million visitors monthly as of January 2010. There are more than 91,000 active contributors working on more than 17,000,000 articles in more than 270 languages. As of today, there are 3,549,684 articles in English. Every day, hundreds of thousands of visitors from around the world collectively make tens of thousands of edits and create thousands of new articles to augment the knowledge held by the Wikipedia encyclopedia. Workhouse Publicity is an ...

New Coastal Letter Art Business Began with a Gift From the Sea in the Shape of a Heart

2011-02-06

Words From The Sea is a coastal letter art collection of natural seafoam shapes, delivered by the ocean, not formed by hand or digitally created. The alphabet photography series, available in wall art and greeting cards at http://www.WordsFromTheSea.com, includes several variations of every letter in the English language, as well as numbers, punctuation marks, hearts, animals and other shapes. Building this collection of seafoam letters and shapes was a two-year photographic quest by the company's president, acclaimed photographer, David Paul Bayles. "It began as I ...

Affordable Home Repairs Now Available in Spring Valley with Kitchen Remodeling by Richey Construction

2011-02-06

In home repairs, a kitchen remodeling and bathroom remodeling job are often something most people think long and hard about, and that's exactly where Richey Construction comes in. "When it comes time to remodeling a bathroom or a kitchen, we work very closely with the customer through every step of the process, thus making the experience both hassle-free and fun," explained Richey. Due to careful attention to their clients, Richey Construction makes sure that they do the job the client wants. This attention to detail helps keeps the remodel jobs affordable as well as ...

Zov & TV Food Network Stars Raise $30,000 for James Beard Foundation

2011-02-06

They laughed, they nibbled, they embellished, they shared and, best of all, they cooked. Local Chef Zov joined by TV Food Network stars Michael Symon and Anne Burrell headlined a 2-day fundraiser benefiting the prestigious James Beard Foundation. More than $30,000 was raised during the festivities, which included a VIP fundraiser attended by prominent guests including novelist Dean Koontz, and a culinary concert where the three cooked up a lavish lunch for scores of enthusiastic supporters. All proceeds will benefit the James Beard Foundation's Scholarship Program, whose ...

Long & Foster Real Estate Launches OPENLink

2011-02-06

Long & Foster Real Estate, Inc., the largest independently-held residential real estate company in the United States, announced that the company has launched a wireless (Wi-Fi) internet service called OPENLink. This service will provide wireless internet connection at Long & Foster offices at no charge for customers and sales associates. Long & Foster's development of OPENLink reflects the company's commitment to constantly providing the latest products, services and technology for sales associates and customers. OPENLink compliments the company's iPhone, iPad and soon-to-be-released ...

Help Joint Venture Jewelry Spread the Love Throughout Month

2011-02-06

During the entire month of February shopping at Joint Venture Estate Jewelers is not only a great way to get your Valentine the perfect gift, you will also help spread the love throughout the community. Joint Venture has teamed up with Duke Heart Center for its annual Sharing Hearts campaign. Joint Venture will donate 100% of all watch battery fees, in addition to $10 for all red or heart jewelry purchases. Additional donations towards the Sharing Hearts campaign will also be welcomed at Joint Venture. Don't forget it shop early, for every $10 donation before February ...

Land for Sale in TX Stands for Solid Investment

2011-02-06

Shifting real estate tendencies make it hard to come by exclusive and elite properties that will stay that way for generations. As property values change and suffer their ups and downs, impulsive buyers and people with less experience in the area will find themselves with serious issues within a year after buying what they thought was their dream estate. But there's Land for Sale in TX and with the steady guidance of Texas Land Man every client can hope for a rock-solid investment. Whatever the client's taste or need, Texas Land Man's goal is to place the exact property ...

Virgin Radio Fake Film Festival Hits Viral Red Carpet

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: