RedEye Announces First International Expansion - Bringing Behavioural Email To Germany

RedEye Deutschland GmbH launches Behavioural Email onDemand service

2011-03-12

LONDON, ENGLAND, March 12, 2011 (Press-News.org) RedEye, the leader in behavioural email today announced it has expanded its operations by launching its first European office in Dusseldorf, Germany. The German business, RedEye Deutschland GmbH, is available at the website http://www.redeye.de.

The German office will be launching RedEye's Behavioural Email onDemand service, providing users with the opportunity to run a 30-day free trial.

The Dusseldorf team joins the three offices in the UK: Crewe, Milton Keynes and London. Together they look after a huge range of clients spanning many business sectors, such as retail, insurance & finance, travel, online gaming and the public sector. Since 1997 RedEye has been helping online companies improve conversion through email marketing, analytics and usability. Clients include French Connection, Interflora, Virgin Money and Ford.

Jakob Gomersall will be RedEye Deutschland GmbH's General Manager. Jakob will report to Mark Patron, RedEye's CEO, who is overseeing RedEye's expansion on the Continent. In Europe, the German market has massive potential for digital services, second only to the UK. RedEye's Behavioural Email onDemand product is proving very popular with UK brands, and represents an ideal opportunity for German companies to take advantage of the behavioural technology.

Mark Patron explains: "We chose Germany for our first international expansion because of the size of the market. Germany is the second largest digital market in Europe after the UK and twice the size of the next market, France. We're very excited by the enormous potential Germany has for behavioural email.

"We spent two years looking for a suitable acquisition in Germany, however once we met Jakob, we realised we would be better off starting our own operation using his expertise."

UK research shows only 12% of retail companies use abandoned basket emails (one of the simplest behavioural targeting triggers) to recover online sales - and in Germany companies show similar traits. Therefore RedEye's new product Behavioural Email onDemand is urgently needed to follow up the massive problem of abandoned baskets, which are otherwise lost sales.

85% of customers abandon an online purchase. However the vast majority of ecommerce brands do nothing to recapture these lost sales. Behavioural email has been around for 10 years, yet it's still extremely underutilised. It's the best way of boosting click-throughs, conversions and, hence, ROI in email marketing.

Jakob Gomersall, RedEye's Deutschland GmbH's General Manager said, "I'm very excited about this project. At the end of 2010, Germany boasted more than 53 million internet users. With online consumer spending set to increase even further in 2011, marketers are facing a huge potential for growth in online revenue.

"With drop-off customers proven to be a most profitable subset, Behavioural Email onDemand is reacting to market requirements by providing an easy way to start targeting drop customers and otherwise lost sales. The service we are offering is unique in the market as it is the only one with analytics and an ESP all under one roof. I'm very confident online German marketers will be quick to take advantage of such a revenue boosting activity."

For years, RedEye has offered its full-scale behavioural marketing, analytics and usability service to hundreds of larger ecommerce brands - now it is offering its behavioural service in a 'lite' version with automated triggers, which is especially good as an abandoned booking recovery system. onDemand is not just for SMEs, but for big brands that think they can't afford behavioural email, or perceive it be too complicated. It is designed as an intuitive self-service product, with support provided by expert RedEye consultants.

For further details visit: http://www.redeye.de/

About RedEye
RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioual email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for 'Best Use of Email' and was shortlisted in the Econsultancy Innovation Awards for 'Innovation in Email Marketing'.

ELSE PRESS RELEASES FROM THIS DATE:

CityRoom Inc. Announces Launch of Yoga Tours Worldwide

2011-03-12

CityRoom Inc. today announced the unveiling of its newest online enterprise, Yoga Tours Worldwide ( http://www.yogatoursworldwide.com ). This new and innovative site provides outstanding convenience for consumers seeking the finest in yoga tours and will serve as a centralized online venue for specialty tour companies wishing to advertise their own unique products. Yoga Tours Worldwide aims to benefit both consumers and tour companies by providing the most current and accurate information on available yoga excursions from tour operators around the world. Port Townsend, ...

Sapphire Opens Regional Office in Houston

2011-03-12

Sapphire Systems is pleased to announce further expansion of US operations with an office in Houston, Texas. Headquartered in England in the City of London, Houston is the second new site for Sapphire this year and will be the third US office in addition to existing operations in New York City and Los Angeles. Offering customers implementation, consultancy and training in financial accounting and business management software solutions, Sapphire is the leading partner for Infor FMS SunSystems worldwide - with a unique global agreement in place with Infor to sell the ...

Video Surveillance C-MOR: More Dimensions of Power with New Model Range

2011-03-12

The new case of the C-MOR "P11 Series" is one of the improvements that immediately catch your eye. But the inside of the new model comes up with even more technical innovations. The entry-level model C-MOR-3P11 is now equipped with a 500 GB hard drive. The new model has primarily been equipped with stronger processors and increased storage to meet the demands of the latest IP cameras with a resolution of one or more mega-pixel. The cameras require more computing power as well as more disk space, which are both available with the new model line. But there are not only ...

GstarCAD Showcased in EdilExpo 2011, Italy

2011-03-12

Authorized distributor of GstarCAD, one of the world leading providers of 2D/3D design software, DEK s.r.l. showcased GstarCAD with CADprofi Suite in EdilExpo2011, the seventeenth edition of this Exhibition about products, services and software for building industry. EdilExpo is the traditional festival of equipment, materials, equipment, vehicles and services for the building and Over 10,000 participants with 200 exhibitors attended EdilExpo2011, with DEK's technicians CAD users and other visitors were able to test and evaluate GstarCAD 2010. Meanwhile, the person ...

Spring Savings from DiscountVouchers.co.uk on Clothing and Cameras

2011-03-12

Top off your closet with some new fashion and camera accessories from some of the UK's best known shops like Dorothy Perkins and Jessops. DiscountVouchers.co.uk specialises in bringing helpful discounts to you with its online voucher codes. Save time and money by visiting their website and see what special deals you can find. Simon Terry, spokesperson for DiscountVouchers.co.uk, says, "If you need some new clothes or a piece of kit for your camera, our website is offering great deals from leading UK retailers like Dorothy Perkins. We do our best to find savings wherever ...

DirectRooms.com - Liverpool Hosts Cathedral Space From Now to 26 April 2011

2011-03-12

One of the most distinctive buildings in the country, Liverpool's famous cathedral is renowned for playing host to some of the art and exhibition world's most famous displays in recent years. However, throughout April this year the famous venue will feature a display with a difference - a show which uses the building's bricks and mortar themselves as a template for art. 'Cathedral Space' is the brainchild of Colin Taylor, an artist who works out of nearby Manchester. Taylor is famous for painting landscapes of northern scenery but with 'Cathedral Space' has turned ...

DirectRooms.com - Attend the Eurantica Brussels Between 25 March and 3 April 2011

2011-03-12

This year, the event will be held in Hall Five of the Brussels Expo Building in Brussels, Belgium. It is located within close proximity to several Brussels Airport hotels. This event is the ideal destination for anyone who loves fine art and antiques. It is the largest fair of its kind in Belgium, equipped to welcome worldwide visitors. Now in its eighth year, this year's festival will occur from 25 March until 3 April 2011. Since its inception, Eurantica has gained a reputation for being on the cutting edge of the industry, reporting that approximately 30 percent ...

Rogers Magazine Service Offers Men's and Women's Magazines at Low Prices!

2011-03-12

Rogers Magazine Service, an online magazine subscription services, offers a large selection of magazines online at low prices. Rogers Magazine Service offers all of the best men magazines and women magazines for as little as 17 percent of the retail price. This means savings for the consumer of up to 83 percent off of the newsstand price and convenient home delivery. With over 100 of the top magazines available on the market, Rogers Magazine Service is sure to have something for everyone. Consumers can browse through the vast inventory and expand their reading collection ...

Magazines Women Love to Read Offered through Rogers Magazine Service!

2011-03-12

RogersMagazineService.com offers the magazines that women love to read at competitive prices. Consumers can browse through their huge selection of magazines online and choose the best one for them. An example of a popular women to women magazine is Chatelaine. The magazine is geared towards women aged 30+, and helps by offering recipes, ideas for home design and decor and more, but they tend to focus the most on teaching cooking tips and offering smart solutions for everyday living. There is even practical parenting and relationship advice offered in each issue, and ...

Rogers Magazine Service Offers Consumers Canadian Women's Magazines at Low Prices!

2011-03-12

Canadian magazines highlight the best in the country's culture, politics, entertainment, wildlife, and family life. Many of these publications have been around for decades, just some of which are Maclean's, Canadian Business, and Chatelaine. Relative newcomers are MoneySense and Flare. The most popular women magazines are Chatelaine, LOULOU, and Flare. Recently, Rogers Magazine Service has been added to the fray, namely that for as low as $1.25 per month, one can have a digital copy of cherished Canadian magazines. There is no contract and subscription orders can be ...

RedEye Announces First International Expansion - Bringing Behavioural Email To Germany

ELSE PRESS RELEASES FROM THIS DATE:

LAST 30 PRESS RELEASES: