Sleep Country USA's National "Go To Bed Early Day" Emphasizes Sleep for Health and Happiness

SEATTLE, WA, March 16, 2011 (Press-News.org) Sleep Country USA, the largest mattress store in the Pacific Northwest kicked off its first annual National Go to Bed Early Day on Monday, March 14, 2011 to officially recognize the important connection between being well rested and having a healthy and happy lifestyle. On the heels of the National Sleep Foundation's National Sleep Awareness Week and the switch to Daylight Savings Time, Sleep Country USA celebrated National Go to Bed Early Day on Monday (March 14, 2011) - the first Monday after the Daylight Savings change.

Sleep Country established this day to help Americans recognize the importance of being well rested and to recoup the one hour of sleep lost by turning the clocks forward for Daylight Savings. "It's our way of encouraging everyone to take this day to establish a new sleep routine and make a conscious effort to go to bed earlier - whether it's one hour or twenty minutes," said Gina Davis, Director of Branding, Sleep Country USA. "Our goal was to get people thinking about how much sleep they are getting and to consider this as an opportunity to get into bed early - even if it's just to unwind before falling asleep."

Through this day, Sleep Country USA strived to promote the importance of good sleep
for better health, beginning with establishing consistent sleep routines to create a positive sleep environment, and most importantly, selecting a comfortable, supportive mattress for the best sleep possible. The company focus on getting a good night's rest is supported with more than 70 retail locations in the Pacific Northwest that offer customers the best selection of mattress brands for guaranteed comfort, superior customer service and the best price.

About Sleep Country USA
Celebrating its 20th year in business, Sleep Country USA is the No. 1 bedding specialist in the Northwest, with more than 70 mattress stores throughout Washington and Oregon. Founded in 1991, Sleep Country USA features top-quality, brand-name mattresses from Sealy, Posturepedic , Simmons Beautyrest , Stearns & Foster, and Tempur-Pedic , as well as premium adjustable beds, futons, and wood and metal accent beds. The company emphasizes customer service and satisfaction with its Money Back Comfort Guarantee and Free Red Carpet Delivery Service. Sleep Country USA's award-winning Sleep Country Foster Kids program actively contributes to its communities through ongoing donation drives and fundraising events that benefit the area's more than 20,000 foster children. For more information about Sleep Country USA or the Sleep Country Foster Kids program, please visit http://www.sleepcountry.com or call 1-888-88-SLEEP.

Media Contacts:
Revolution PR for Sleep Country USA
Jennifer Karkar Ritchie
(206) 932-2454 | jennifer@revolutionpr.com
Or
Aaron Hilst
(206) 355-3506 | aaron@revolutionpr.com