South Pole Forges A New Partnership With Wardour And Oxford To Drive Carbon-Offsetting Globally

LONDON, ENGLAND, March 19, 2011 (Press-News.org) South Pole Carbon Asset Management (South Pole) has formed a new partnership with Wardour And Oxford. The partnership aims to drive smart and efficient carbon-offsetting solutions for individuals and online businesses. Wardour And Oxford's high-level global network and experience is a welcome addition to South Pole's expertise in greenhouse gas reductions and smart carbon offsetting solutions. The partnership is expected to "push" corporations and consumers to take action against climate change.

From this point forward, the two companies are committed to shaping voluntary carbon markets, thus driving behavioural changes in consumers and encouraging corporate clients to include carbon-offsetting as part of their Corporate Social Responsibility practices. Wardour And Oxford will focus on driving carbon-offsetting programs for Fortune 1000 companies as well as consumers. Additionally, Wardour And Oxford will connect with media owners, global brand and online managers to encourage the implementation of South Pole's innovative carbon webshop.

Clients who visit any of the participating websites will be able to easily calculate and offset their carbon footprint with transparent, real emission reductions that fit their lifestyles, operational needs and preferences. The carbon webshop allows clients to:

· Choose from several high quality offsetting projects (instead of opaque portfolios)
· Achieve real climate neutrality now with already verified credits (instead of a promise for future investments)
· Get a maximum emission reduction per invested capital (instead of paying high intermediary and marketing costs)
· Receive a detailed footprinting report at no extra cost (instead of just guessing how their footprint has been calculated)

Marco Hirsbrunner, principal at South Pole and project leader of the carbon webshop, said: "The webshop has been twelve months in development and now we are proud to be working with Wardour And Oxford to bring it to the world. It is a tangible sign of South Pole's pioneering efforts to merge real-world challenges with creative, technologically-driven human solutions."

According to Giulia Gervasoni, South Pole's head of sales, "Wardour And Oxford is experienced at motivating corporations to take action. The response of corporations is one of the most important drivers impacting mass global attitude towards our climate. We are excited about this promising global relationship that will empower companies, consumers and media owners to do something about their impact on our world."

Wempy Dyocta Koto, CEO of Wardour And Oxford revealed his views about the new partnership with South Pole and the pressing need to address climate change: "South Pole is a pioneer and one of the world's most respected companies devoted to the environment. The company has ties with numerous global partners such as HSBC, The WWF, BP, Greenpeace and Unilever. As testament to their leadership, South Pole Carbon plays an important advisory role to The World Bank, European Commission, World Economic Forum and World Food Programme, amongst other global organisations. Wardour And Oxford is proud to work with South Pole. Together, we believe we can improve the world's environment by shifting responsibility for climate change to corporate leaders and consumers around the world. The time to study and demand solutions for temperature rises, melting glaciers, heat waves, increasing forest fires, droughts, water and food shortages, increasing CO2 levels and CO2 feedback, acidification of the oceans and destructive changes to the marine ecosystem— is now. And so too is the need to adopt carbon-neutral/negative lifestyles."

About the carbon webshop

The carbon webshop combines South Pole's extensive experience in the development of premium emission reduction projects with smart offsetting solutions. The webshop's carbon offsetting tool is equipped with already verified credits from actual projects; it provides clients with trustworthy offsets, gives them tips on how to reduce their carbon footprint, and provides a footprinting report based on the client's data. The report comes with a certificate and a link to the specific carbon registry.
https://shop.southpolecarbon.com

About Wardour And Oxford

Wardour And Oxford is a global business development agency working with entrepreneurs and large companies all around the world to grow their businesses locally and internationally. Beyond strategic consultancy, Wardour And Oxford actively engages in the daily momentum of business development including global lead generation, marketing, online and offline communications and events, high-level appointment setting and connecting clients to business, political, creative, entertainment and royal connections, driving business development and revenue generation across The Americas, Asia Pacific, Middle East, Europe and Africa. Wardour And Oxford has successfully acquired Fortune 1000 global clients and rapidly grown revenue and strategic relationships for their portfolio of clients and business partners. Learn more about Wardour And Oxford at http://www.wardourandoxford.com

About South Pole Carbon Asset Management

South Pole is a carbon asset management company with outstanding technical expertise and a reputation for developing innovative and cost-effective emission reduction projects. The company focuses on premium greenhouse gases emission reduction certificates and was the first company worldwide to generate issued CERs with the Gold Standard quality label. South Pole experts have successfully registered CDM and VER (Voluntary Emission Reduction) projects with a forecasted total of more than 100 million tons of CO2 until 2012. The company currently has offices in nine countries and some 180 projects under management in the fields of renewable energy, forestry, energy efficiency, waste management, methane avoidance, and many others. South Pole Carbon was voted Best Project Developer in Environmental Finance's Voluntary Carbon Markets Survey 2011 http://envirofinance.wordpress.com/2011/02/11/whatever-happened-to-jp-morgan/
http://www.southpolecarbon.com