Testimonial Director by Engage Selling Solutions Inc Helps Small Businesses Gain Buyers' Trust

OTTAWA, CANADA, September 09, 2010 (Press-News.org) In the online marketplace, buyers trust other buyers. According to a 2009 online consumer survey by Neilson, only 70% of people trust what companies say on their web sites, while 90% trust what other customers say.

Unfortunately, effectively gathering and using testimonials can be time consuming and complex, so most small business owners don't tap the full potential of this critical business asset.

"We've found that most business owners understand that testimonials are critical to establishing trust. Yet, most owners are too busy, or don't know how, to ask customers for testimonials and effectively use them to increase sales," says Colleen Francis, president of Engage Selling. "That's why we created Testimonial Director - so small business owners would have a way to unleash their secret sales force - their satisfied customers."

The easy to use web-based service allows businesses to solicit testimonials in text, audio or video formats then automatically publish them throughout their web site. "Testimonial Director allows us to take the trust and understanding from our current customers and translate that through our web site to prospective clients," says user Skip Williams, Kingsbridge Disaster Recovery, Inc.

Using Testimonial Director, businesses can automatically feed fresh testimonials to specific web site visitors to increase conversion rates. Visitors from online ads can see testimonials that tout the specific benefits outlined in the ad that drew them to the landing page. Using visitors' IP addresses, prospects from organic searches can see testimonials from people in the same geographic location. Testimonials on specific products can be matched to those product pages. Outbound email campaigns can select testimonials to be used based on the recipient's job title or industry or any factor in the company's marketing database.

"When visitors see testimonials by customers like them stating the benefits of a product right near your description of that product, conversions soar," says Francis. "We've created an intensive 7-day e-course for small business owners to learn how to use testimonials to sell for them."

Small business owners can take a free 7-day Testimonial e-course at:
http://www.TestimonialDirector.com/ecourse .

Pricing information and a free trial of Testimonial Director is available at:
http://www.TestimonialDirector.com/

Engage Selling Solutions Ltd is a leading provider of sales training, coaching, events and other business growth products. Colleen Francis is Founder and President of the 10-year-old company that Sales and Marketing Magazine has called "one of the top 5 most effective sales training organizations in the market today." Based in Ottawa, Ontario, Canada, Engage Selling Solutions also has a U.S. office in Miami Beach, Florida. For more information, visit: http://www.EngageSelling.com.