iGoDigital Named a TechPoint Mira Awards Program Finalist

FISHERS, IN, April 07, 2011 (Press-News.org) iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, announces that five independent panels of judges have chosen iGoDigital to compete for the state's top technology honors — the TechPoint Mira Awards presented by BKD. iGoDigital is competing in the Information Technology Company category, with winners being announced at the Mira Awards Gala being held Saturday, May 7, at the JW Marriott Indianapolis.

The TechPoint Mira Awards recognize excellence and achievement of Indiana's outstanding technology industry performers and contributors, and focuses attention on the broader issue of the important role technology plays in Indiana's economy. iGoDigital was chosen to compete in the Information Technology Company category, which consists of companies that sell information technology products or services, develop hardware or software, network and systems integrators, or are part of MIS departments and vendors.

"Narrowing down the field of nominees to just a handful of finalists in each category is always a difficult process for our judges," said Jim Jay, president and CEO, TechPoint. "We have 32 subject matter experts with diverse backgrounds serving as judges and we are grateful that they value the Mira Awards and sacrifice a significant amount of time to the process."

iGoDigital's personalized product recommendation software exposes customers to relevant and desirable products at multiple interaction points during the shopping process. The platform analyzes individual shopper behavior, the wisdom of the crowds, and individual product attributes to show the most relevant products, in real-time, to each shopper. Because each tool is powered by iGoDigital's Customer Intelligence Engine, retailers can leverage their investment across multiple personalization solutions.

"We are honored to be recognized by TechPoint as one of Indiana's outstanding technology performers and contributors," said Eric Tobias, president, iGoDigital. "We believe our inclusion as a finalist is recognition of iGoDigital as an innovator and further validates the market's need for accurate, predictive and actionable real-time product recommendation tools that guide shoppers through a personalized multi-channel shopping experience."

The 2011 winners will be announced at the Mira Awards Gala being held Saturday, May 7, at the JW Marriott Indianapolis. TechPoint will again honor past Mira Award winners and finalists attending the ceremony with a special "Winner's Circle" VIP reception. For additional information about the 2010 TechPoint Mira Awards, visit http://www.techpoint.org/Mira. For more information on iGoDigital, visit http://www.igodigital.com.

About TechPoint
TechPoint is Indiana's statewide technology initiative focused on growing Indiana's tech sector by promoting the successes of technology companies and professionals; supporting the formation, expansion, and attraction of technology companies; and advocating appropriate public policy. For more information, please visit http://www.techpoint.org.

About iGoDigital
iGoDigital is the leading provider of personalization and product recommendation tools that guide smarter retail. Powered by a customer intelligence engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer's shoppers through a personalized multi-channel shopping experience. The company currently serves many of the world's most successful and respected retail brands, including Best Buy, Walmart, Nokia, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 "Inc 500" list of the fastest growing private companies. For more information, visit http://www.igodigital.com.