HeadcaseGames.com Releases 180 for Android

Established independent studio's first foray into the Android market

2011-04-15

LOS ANGELES, CA, April 15, 2011 (Press-News.org) Headcase Games is pleased to announce the release of 180 and 180 Ultra, now available for download in the Android Market and at whatis180.com.

180 is an addictive match-3 action puzzle game owing its lineage to classic titles such as Tetris Attack and Bust-a-Move, with a unique flipping mechanic giving the player unparalleled control in the genre. Following a very successful campaign on iOS (hundreds of thousands of downloads), Headcase Games has completely rebuilt the app from the ground up, with a brand-new codebase, fully new higher-resolution assets and a more polished presentation. New gameplay modes are available, and more elaborate updates are planned to follow (tablet mode, casual mode, multiplayer).

A never-before-seen monetization technique was developed for this release, in which two versions of the game are distributed. 180 Ultra for Android (USD $1.99) contains 4 different game modes and 4 selectable characters and themes, immediately available to play upon download. Ultra has released alongside the standard version of 180 for Android (Free) which contains all of the same content, yet some of it must be unlocked by progressing through the game. Although this free-to-download version is monetized by in-game advertising, all ads will be permanently disabled once the game is fully unlocked (achieved by simply playing the game over the course of 10 cumulative hours). This new method has been generating a lot of press and enormous positive response for the developer over the usual social networks and social news sources including reddit.

Additionally, Headcase Games will be holding several campaigns via its Twitter and Facebook networks to promote the app.

For more information please refer to the website whatis180.com

About Headcase Games
Headcase Games is an independent developer whose members' previous credits include the Tony Hawk's Pro Skater series, Neverwinter Nights 2, Alpha Protocol, Heroes of Might & Magic IV, Guitar Hero, Knights of the Old Republic II, and several others.

Contact:
http://www.headcaseGames.com
info@headcaseGames.com

PR Kit available at bit.ly/180a_PR

Headcase Games is a Mobile Game Developer. For more information, contact us at info@headcasegames.com

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