Kirkland's Cha---Ching Promotion by redpepper 6th Fastest Growing Facebook Page

NASHVILLE, TN, April 30, 2011

On April 9, 2011, the 5th fastest growing Facebook page in the world was the page for "Kissing." On its heels, in the number 6 spot, was the Kirkland's Facebook page.

Just two days earlier, Kirkland's launched its Cha---Ching! promotion. This promo included a $25,000 cash prize and a chance to win Kirkland's merchandise in a swap game where people force other players to trade merchandise they have in their virtual possession. Players become eligible to win whatever merchandise they are holding at the end of the day. The more they play, the more chances they have to win.

Everyone who plays the game receives a coupon for a future purchase at Kirkland's. Players who play more often can earn even more badges good for discounts on in-store purchases. The number of fans for the page nearly doubled from 73,000 at launch to over 140,000 four days later. When a player engages in the promo, a wall post appears on their profile and in their friends' news feeds. This post announces their participation in the game and invites other players to do the same. Eleven days into the promotion, 54,875 people have entered the sweepstakes, 50,021 are playing the swap game, and the number of total Facebook fans has grown to 165,229 and is on-track to hit the goal - 200,000 new Facebook fans.

The Holy Grail of any social media effort is to engage the audience versus simply getting them to click a "like" button. Much to redpepper's delight, new fans showed their enthusiasm and passion for the brand through posting comments on the Kirkland's Facebook wall such as "Kirkland's gives my heart flutters as soon as I see the store" and "Kirkland's and I are BFFs."

This group of consumers is predominantly comprised of 25-55 year old females. Not only are they the fastest growing segment on Facebook, but interactive games are the kinds of online social activities they engage in the most.

About redpepper

redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 1000 fastest growing companies in the country by Inc. Magazine for five years running. Also of note, they have been named as one of Nashville's Best Places to Work by the Nashville Business Journal and a Future 50 company by the Nashville Chamber of Commerce. Partners Tim and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper's creative work has been recognized with more than three dozen national and regional industry awards. To learn more, please visit http://www.redpepperland.com.