Communication Strategy Group Shows Growing Businesses How to Tell Their Brand Story

EAST NORTHPORT, NY, May 26, 2011 (Press-News.org) Marketers in B2B companies - whether they're large or small - all have one thing in common: They know what tools they need in their marketing toolbox to succeed. The difference is more well-established companies have larger budgets that can accommodate the purchase of power tools to speed up the job of analyzing their company's marketing strategies and training new staff. Growing businesses face budget constraints that put many of these valuable services out of reach. That's why Communication Strategy Group, a brand marketing agency serving mid-market to enterprise B2B clients, has developed a series of four new Brandtelling Workshops specifically designed to help growing businesses improve their marketing efforts quickly and affordably. More information about the new Communication Strategy Group Brandtelling Workshops is available at http://bit.ly/csg-workshops.

"Growing businesses need strong marketing plans, help developing their brand stories, social media guidance, and a way to review their current communications, just like larger companies," said Arthur Germain, Principal & Chief Brandteller for Communication Strategy Group. "We created these new workshops to provide growing businesses a value-oriented version of the same services we offer our larger clients."

Brandtelling Workshops
The four new Brandtelling Workshops, named for Communication Strategy Group's signature approach to brand storytelling, are each designed to be delivered within a single week. The workshops are focused on obtaining the swiftest results for a company's marketing efforts, and each one delivers immediate, actionable recommendations and exceptional value.

Marketing Plan Workshop
This workshop helps marketers develop a strategic marketing plan based on their goals and objectives, target prospects and budget. It includes a marketing calendar outlining tactics, and metrics to measure success.

Brand Storytelling Workshop
This workshop guides marketers as they uncover the unique selling points and strong messages that form the basis of their company's brand stories. It includes a storytelling platform, positioning statement and brand story ideas to use for media outreach, marketing collateral development and when making presentations.

Social Media Marketing Workshop
This workshop lets marketers develop a strategic approach to sharing their brand story via social media marketing. It includes a social media marketing content calendar, and it outlines the "Who, What, Where, When and Why" of a successful social media marketing campaign.

Communications Review Workshop
This workshop is designed to help marketers, especially those at non-profits and not-for-profits, learn what works -- and what doesn't -- within their current marketing content and collateral so they can strengthen their organization's communications.

About Communication Strategy Group
Communication Strategy Group (www.GoCSG.com) helps your brand story become remembered, repeated and rewarded through our strategic Brandtelling approach. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team is comprised of senior-level communications professionals - writers, journalists, technology marketers, public relations executives, media trainers - who work directly on client accounts to achieve results. Our clients include both Fortune 1000 and growing companies in technology, media and professional services industries. For more information, please call 1-866-997-2424 or visit us at www.GoCSG.com.