SOUTHAMPTON, ENGLAND, September 18, 2010 (Press-News.org) Direct Marketing has bucked the downturn in advertising by contributing GBP50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA's Economic Impact of the Direct Marketing Industry 2008.
The research, which has been compiled by the Future Foundation, also revealed that employment generated by the direct marketing industry in the UK grew by 14% since 2006 to represent 3.4% of total employment and 1,009,000 people. This compares with 636,000 employed in the restaurant trade and 370,000 in market research and consultancy services. Expenditure on DM budgets has also reported a healthy 9.8% growth since 2006.
Consumer sales generated by DM now represent just over 9% of total UK consumer spend and are estimated to be worth GBP764 billion annually.
Victoria Bytel, Head of Membership & Research at the DMA, commented: "Direct marketing is a sophisticated way of communicating with customers; its targeted and timely approach means that businesses can promote the latest offers and deals in the most effective way to their key target audience. This gives businesses a high return on investment and consumers the best deals - particularly desirable in times of economic uncertainty."
While DM has not always been considered the 'sexiest' form of advertising its strength lies in its return on investment, because it is an accountable medium which is designed to track and measure, thus enabling businesses to plan and invest wisely. As a result of this, even when the economy begins to slow,direct marketing continues to hold its own.
To discuss any aspect of Direct Marketing or Data Cleansing, contact us. W8Data can help you decide how to get the most from your data.
The team at W8Data are experts in the direct mail industry and provides a highly skilled data bureau service.
http://www.data-cleansing-service.co.uk
Direct marketing holds the key to weathering economic uncertainty according to latest DMA study - a report by W8Data
Direct Marketing has bucked the downturn in advertising by contributing GBP50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA's Economic Impact of the Direct Marketing Industry 2008.
2010-09-18
ELSE PRESS RELEASES FROM THIS DATE:
FleetBoard presents new transport management solutions at IAA Commercial Vehicles
2010-09-18
Daimler FleetBoard is presenting trailblazing telematics services to maximise the economic efficiency of trucks and vans at the IAA Commercial Vehicles fair in Hanover. New products designed for industry-specific transport processes and enhanced fleet productivity will be on show at the FleetBoard stand in the Mercedes-Benz area of Daimler Trucks in hall no. 14/15.
The new FleetBoard transport management system enables distribution managers to plan jobs in a flexible manner. The FleetBoard development engineers have attached special importance to providing an ergonomic ...
Trafford's September Book Publishing Promotion: Value-Laden Offers to Get Published
2010-09-18
It is every author's dream to get published. The joy and excitement that published authors feel knowing that they have shared their stories is incomparable. This holiday season, authors can have their books available for the reading public. Trafford Publishing is offering value laden book publishing offers for authors who want to have their books available this holiday season.
Trafford Publishing, one of the leading indie publishing companies, provides authors the chance to get published immediately without sacrificing editorial and production quality. This September, ...
Hotels-Paris.co.uk - Sports Fans Can See New York Knicks v Minnesota Timberwolves in Paris
2010-09-18
Basketball enthusiasts have a treat in store for them if they are heading to Paris in October, since NBA sides the New York Knicks and Minnesota Timberwolves will be facing off in the French capital.
Attendees will need to travel from their Paris hotel to the Palais Omnisports Paris Bercy - a venue which has hosted NBA games in the past - to see this exciting match-up take place.
The Knicks are probably the more famous team of the two, with stars such as David Lee, Al Harrington, Wilson Chandler and Danilo Gallinari regularly notching up points for the side.
Another ...
Hotels-Paris.co.uk - Paris Hosts Academism in Music
2010-09-18
A series of concerts being performed at Paris's Musee d'Orsay will look into the topic of Academism in Music, which could prove to be enjoyable and interesting for enthusiasts of classical compositions.
The shows will take place every Thursday between October 14th and November 4th 2010 in the auditorium (level two) of the celebrated French museum.
Guests at Paris hotels who choose to attend one of the concerts will have the chance to listen to classical pieces from the likes of Brahms, Reger and Mendelssohn.
"How is academism expressed in music? This question is ...
Suffolk County Private Investigators, RQ Investigations, Offer a Few Safety Tips Before Marriage
2010-09-18
Marriage is a big decision that can either reap tremendous rewards, or have horribly negative consequences. Though marriage is something that we eventually all strive for, many of us do so without taking the proper precautions. For example, are we sure of our spouses criminal background? Are we certain that they have not assumed a fake identity? Though some of these questions may seem rare to you, the truth is many spouses come to realize that the person they married is not who they represented themselves to be. RQ Investigators can help answer these questions before it ...
NC State's Centennial Campus Unveils Latest Academic Building for Engineering Students
2010-09-18
The latest building to open on NC State's Centennial Campus is an engineering student's dream. With state-of-the-art laboratories and equipment, the 248,000-square-foot building features two wind tunnels and Centennial's first green roof.
"This is just one more indication of the importance of engineering on Centennial Campus," said Dennis Kekas, associate vice chancellor of the Centennial Campus Partnership Office. "The collaboration opportunities this provides our corporate, governmental and non-profit partners is enormous."
This is the third building to be constructed ...
NC State's Centennial Campus Welcomes Latest Corporate Partner -- Green Energy Corp
2010-09-18
Green Energy Corp (GEC), a technology company that provides open-source software solutions and engineering services to smart energy, communication and utility companies, is the latest corporate partner to locate an office at the NC State University's Centennial Campus.
The company, which has also offices in Denver (headquarters) and Durango, Colorado, will be located in the Venture IV office complex.
"We are delighted to have Green Energy Corp as a business partner," said Dennis Kekas, Associate Vice Chancellor of the Centennial Campus Partnership Office. "They ...
IRS Tax Relief and Settlement with LH Tax Resolution
2010-09-18
Delinquent tax debt is a major stress for many Americans these days. Many are confused and unsure of where to turn for help when finding themselves faced with these back taxes. Whether you are dealing with Garnished Wages, Tax Levy, Tax Lien, Tax Penalties, Small Business Payroll Taxes, or some other type of Tax Problem. Our group of tax professionals and IRS Enrolled Agents are fully educated in the workings of the IRS and can offer many solutions for you.
"Enrolled agents are invaluable to this process because they are authorized to appear on behalf of the taxpayer. ...
World Progress Report with Joan Lunden Launches Series Covering the Growing Obesity Trend in America
2010-09-18
Obesity in America has become a growing trend. The World Health Organization (WHO) predicts that obesity may soon replace more traditional public health concerns such as under nutrition and infectious diseases as the most significant cause of poor health. In fact, according to Drugs-Expert.com, "At an individual level, a combination of excessive caloric intake and a lack of physical activity is thought to explain most cases of obesity. A limited number of cases are due primarily to genetics, medical reasons, or psychiatric illness. In contrast, increasing rates of obesity ...
October Half Term Car Rentals Increase 17%* - Carrentals.co.uk
2010-09-18
The economic slump hit car hire prices this year. However, www.Carrentals.co.uk discovered that this increase in price did not stop an increase in bookings, regardless of prices inflating by about 9% during 12 months. As easy credit fades into the past, car rental companies find it more challenging to get hold of new purchases. Fleet size growth rates have decreased; older cars become unwanted and have caused the current increase in prices.
Fortunately for the rental business, British citizens are a determined bunch. They need to have a good time and escape on holiday. ...
LAST 30 PRESS RELEASES:
ETRI develops an automated benchmark for labguage-based task planners
Revolutionizing memory technology: multiferroic nanodots for low-power magnetic storage
Researchers propose groundbreaking framework for future network systems
New favorite—smart electric wheel drive tractor: realizes efficient drive with ingenious structure and intelligent control
Using stem cell-derived heart muscle cells to advance heart regenerative therapy
Damon Runyon Cancer Research Foundation awards Quantitative Biology Fellowships to four cutting-edge scientists
Climb stairs to live longer
Scientists capture X-rays from upward positive lightning
AMS Science Preview: Hawaiian climates; chronic pain; lightning-caused wildfires
Researchers advance detection of gravitational waves to study collisions of neutron stars and black holes
Automated machine learning robot unlocks new potential for genetics research
University of Toronto scientists appointed as GSK chairs will advance drug delivery research and vaccine education tools for healthcare professionals
Air pollution and depression linked with heart disease deaths in middle-aged adults
More efficient molecular motor widens potential applications
Robotic nerve ‘cuffs’ could help treat a range of neurological conditions
Researchers identify targets in the brain to modulate heart rate and treat depressive disorders
Findings of large-scale study on 572 Asian families supports gene-directed management of BRCA1 and BRCA2 gene carriers in Singapore
Many children with symptoms of brain injuries and concussions are missing out on vital checks, national US study finds
Genetic hope in fight against devastating wheat disease
Mutualism, from biology to organic chemistry?
POSTECH Professor Yong-Young Noh resolves two decades of oxide semiconductor challenges, which Is published in prestigious journal Nature
Could fishponds help with Hawaiʻi’s food sustainability?
International network in Asia and Europe to uncover the mysteries of marine life
Anthropologist documents how women and shepherds historically reduced wildfire risk in Central Italy
Living at higher altitudes in India linked to increased risk of childhood stunting
Scientists discover a new signaling pathway and design a novel drug for liver fibrosis
High-precision blood glucose level prediction achieved by few-molecule reservoir computing
The importance of communicating to the public during a pandemic, and the personal risk it can lead to
Improving health communication to save lives during epidemics
Antimicrobial-resistant hospital infections remain at least 12% above pre-pandemic levels, major US study finds
[Press-News.org] Direct marketing holds the key to weathering economic uncertainty according to latest DMA study - a report by W8DataDirect Marketing has bucked the downturn in advertising by contributing GBP50.5billion to the UK economy in 2007, a growth of 15.4% on the previous year according to the DMA's Economic Impact of the Direct Marketing Industry 2008.