SellPoint Releases New "Video Snapshot" Product Presentation

Allows Brands to tell their "Why to Buy" Story to Online Shoppers

2011-09-01

SAN RAMON, CA, September 01, 2011 (Press-News.org) SellPoint Inc., the leading online retail publishing network, announced today a new creative option for brand marketers looking to improve sales conversion rates with online shoppers.

The Video Snapshot is the easiest and most cost-effective option to create and place engaging product videos into the pages of online retail sites via SellPoint's Active Product Tour program. Starting at just $500, the Video Snapshot is a one minute digital video that's created from a brand's existing online digital/web content.

The process is simple, and utilizes existing online content from a brand's website. The Video Snapshot transforms static words and images into a rich video presentation of key product benefits, complete with scripted voice-over and animated presentation of features and benefits.

"We've seen exponential growth in shopper engagement with video product tours on the pages of popular online shopping sites" explained Rick Martin, SellPoint President and CEO, noting that, on average, shoppers spend over 2 minutes viewing each Active Product Tour. "By repurposing content that's already been created and approved, we provide an effortless and highly cost-effective video content solution that allows our clients the fast time-to-market required in this market."

By repurposing existing and approved digital content, SellPoint has reduced the need for the traditional review & approval process that so often adversely affects production timelines and budgets, delivering content that meets the brand's style guidelines so internal stakeholders are as happy with the experience as shoppers. All Video Snapshots are produced in digital video format insuring compatibility with any device and on any website.

A live example can be seen by clicking the "Play button" at this link: http://www.officemax.com/catalog/sku.jsp?productId=ARS23094

Located in San Ramon, California, SellPoint publishes video and interactive product content representing over 70 leading consumer brands to over 200 of the top online retail shopping sites via its unique Online Retail Video Merchandising Network. The SellPoint Merchandiser Solution provides consumer product manufacturers controlled, consistent, and highly engaging product presentations published across all of their online points of sale and accessible from any device. In addition, the SellPoint Dashboard delivers graphical market intelligence updated daily that reveals shopper interest and activity by product and sales channel.

SellPoint is a private company backed by Menlo Ventures and Granite Ventures. The SellPoint management team is comprised of experienced leaders from technology, retail, and consumer product companies.

For more information, visit http://www.sellpoint.net

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SellPoint Releases New "Video Snapshot" Product Presentation

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