The Most Profitable Starting Point in Social Media Webinar Sept 8, 2011

DECATUR, IL, September 02, 2011 (Press-News.org) Jane Schneider, president and founder of Social Media from Scratch will host the 30-minute webinar The Secret to the Most Profitable Starting Point in Social Media on September 8, 2011.

There is so much information on social media flooding in every day that some people are missing the most critical point. That is, where you start in social media, specifically, what's the most profitable place to start, states Jane Schneider.

Many people are so overwhelmed with the idea of learning the technology that they forget where they need to start to create the most profitable foundation for their online marketing effort. It's not with Facebook, Twitter or LinkedIn. Not even with your blog.

You start at the same place you start when you market anything. You start with defining your target customer. According to Internet World Statistics, an online publication of Miniwatts Marketing Group, there were more than 2 trillion online users in March 31, 2011. That is a 30.2 percent penetration of the world's population.

With that many people online, why do you need a target customer? Can't you just target everyone? As Mike Koenigs, an internet marketing guru stated, "If you're targeting everyone, you're targeting no one," shares Jane Schneider.

That can be the biggest stumbling block for some people. But the truth is, the more clearly you define your target customer or your niche, the greater likelihood you have for success. Imagine the barely defined target of: Men 25 to 54 who want to buy an American-made car.

Now let's clearly define this target customer. Middle-aged men, 40 to 54 who long for the joy of youth when muscle cars were the dream of every 16-year-old boy. These men realize they are not in their 20s anymore, and with that comes some disappointment with aging, but also comes the money to afford more of the things that they want. Their car is their personal statement to the world. They want to impress their wives, their friends and to have their kids think they are a "cool dad." Imagine how easy it would be for Dodge to target these men with their newly released Charger.

That type of targeting is psychographic. You need to include demographics, too, which is also part of the webinar. And to make sure that you define your customer in the most profitable way, there is a step-by-step process that you will learn in the webinar.

All bets are made on the first tee, adds Jane. Defining your target customer is the best investment you will ever make in your online business.

To learn more about the webinar, please visit: http://www.socialmediafromscratch.com/start/the-secret-to-the-most-profitable-starting-point-in-social-media.

Contact: Jane SchneiderContact: Jane Schneider, jane@socialmediafromscratch.com, Ph: 217-620-0006

Jane Schneider is a marketing expert with more than 25 years experience in brand management, marketing research, consulting and advertising. Jane founded Social Media from Scratch after exploring the social media landscape and finding mostly ad hoc social media training programs that left you to cobble together a system on your own. Recognizing the need for a proven, guaranteed system, Jane created Social Media from Scratch: The proven social media system that guarantees results.