SocialFolders Introduces the First Social File System at TechCrunchDisrupt

SAN FRANCISCO, CA, September 16, 2011

SocialFolders is a free, disruptive service that enables people to regain command of their social data. With SocialFolders, users can access directly from Windows File Explorer and Mac Finder the photos, videos, and documents stored on their favorite websites.

Today our photos, videos, music, and documents are moving to the Cloud in order to be easily shared and accessed from anywhere. The issue with this is that all this content is scattered across multiple online services and difficult to reach. As our social lives rely more and more on web-based services, we become increasingly dependent on the ways in which these websites and social networks deal with our personal data.

SocialFolders puts users back in control of their own digital property by establishing a direct connection between Windows or Mac file systems and the websites they use to store and share files.

SocialFolders reverses traditional cloud-computing models and enables you to connect to your social networks, photo-sharing apps, and online storage services directly from your local file system. With SocialFolders, get your files back onto your computer without having to download them manually. Drag and drop files from one folder to another to upload them or to copy them across websites. Connect to your friends' websites and automatically receive the albums that they share with you.

Key features
- Move your data between websites freely
- Keep a local backup of your photos, videos, and documents stored in the Cloud
- Upload files to websites without touching your Internet browser
- Download your friends' albums automatically
- Get instant access to your photos uploaded from your mobile app

About SocialFolders
SocialFolders is a service provided by ftopia. ftopia is a Software as a Service (SaaS) provider based in Europe and in the US. Incorporated in 2009, ftopia harnesses cloud computing to deliver innovative, scalable, secure, and cost-efficient online file-sharing solutions to consumers and businesses. ftopia is a privately-held company with offices in Paris, France; Santa Clara, California; Dublin, Ireland; and Stuttgart, Germany.
Sign up for your free account at http://socialfolders.me and start syncing your social life!

About TechCrunch Disrupt
TechCrunch Disrupt SF 2011(http://disrupt.techcrunch.com) is TechCrunch's second annual conference in San Francisco attracting over 2,500 leading technology innovators and investors and over 150 new startups. The main conference is preceded by the popular Hackathon - a 24-hour competition where over 500 top developers present new innovations. TechCrunch Disrupt follows with a format that combines top thought-leader discussions with new product and company launches. Morning executive discussions debate the most timely disruptions in the technology industry. Afternoons host the Startup Battlefield where 30-plus new companies will launch for the first time on stage, selected to present from more than 1000 applications received from around the world. Another 100 early-stage startups will exhibit in Startup Alley. TechCrunch will award a $50,000 grand prize along with other award recognitions at the conclusion of the conference. The Hackathon is Sept 10-11, 2011; the main conference is Sept 12-14, 2011 at San Francisco Design Center Concourse, 635 8th Street (at Brannan), San Francisco, CA 94107.

TechCrunch (www.techcrunch.com) is a leading technology media network dedicated to obsessively profiling and reviewing new Internet products and companies. Founded by Michael Arrington in 2005, TechCrunch and its network of websites reach over 13 million unique visitors and have more than 30 million page views per month. TechCrunch was acquired by AOL in 2011 and operates a global network of websites including dedicated properties in Europe and Japan, as well as specialized industry websites including MobileCrunch, CrunchGear, GreenTech, TechCrunchIT, and CrunchBase. TechCrunch's CrunchBase is the leading open database about startup companies, people, and investors. In addition to TechCrunch Disrupt, TechCrunch hosts other conferences and events, including the Crunchies Awards (http://crunchies2010.techcrunch.com) and various meet-ups worldwide, serving as community platforms for industry conversation and collaboration.

SocialFolders reverses traditional cloud-computing model and enables you to connect to your social networks, photo web apps, and file sharing sites as well as your friends', directly from your file system.

Sign up for your free account at http://socialfolders.me and start syncing your social life!

For further information, please contact us at hello@socialfolders.me