Hotel Concepts - Brilliant's RezExchange Launches Direct Integration With Social Marketing Platform Flip.to

ATLANTA, GA, February 08, 2012 (Press-News.org) Hotel Concepts - Brilliant, a leading global provider of technology and software solutions for the hospitality industry, announces the direct integration of the Flip.to social marketing platform into the RezExchange channel management and distribution system.

Flip.to helps hotels grow their marketing teams exponentially by leveraging the promotional power of social media. The Flip.to platform provides loyal hotel guests with incentives to spread the word about the hotel throughout their social networks, offering perks like complimentary room upgrades or F&B discounts in exchange for telling friends and followers about an upcoming stay. Additional incentives can be earned for referrals that are converted into reservations via the guest's personalized Flip.to landing page. More than 100 hotels are already using Flip.to to generate buzz and bookings.

Now, with the direct integration of Flip.to with RezExchange—the first such interface between the revolutionary social media marketing tool and a hotel channel management system—RezExchange clients no longer have to re-code their backend software to incorporate Flip.to incentives. In addition, the integration eliminates the need for guests to present printed coupons, and their earned incentives are automatically credited to their hotel folios.

L'Auberge Carmel, a Relais & Chateaux hotel in Carmel-by-the-Sea, California, is the first property to go live with the RezExchange-Flip.to integration. "We see Flip.to as a fantastic way to engage our most loyal guests as advocates for our property, since there is no better endorsement than that of a trusted friend," says Lisa Dias, general manager of the 20-room L'Auberge Carmel. "Since we already use RezExchange to manage inventory distribution, this integration completely streamlines the process of incorporating our Flip.to incentives into our reservation system. It's as simple as can be for our guests to accrue incentives and have them applied to future stays here at L'Auberge Carmel."

Approximately 15 to 25 percent of guests who book rooms at participating hotels engage with Flip.to, and for every 100 engaged guests, an average of 10 to 20 additional room nights are booked within six months. For more information on how Flip.to can generate increased bookings for hotels, visit http://www.flip.to/hotels.

About Hotel Concepts - Brilliant | Hotel Concepts - Brilliant is a leading global provider of advanced property management system (PMS) software solutions to the hospitality industry. Their most recent innovation, the iTesso Enterprise Lodging System, is a revolutionary new concept in technology convergence that encompasses hotel CRS, PMS and distribution technology in a single, cloud-based platform. The system may be used as a central reservation system (CRS) with direct connects to the global distribution systems (GDS) and alternate distribution systems (ADS), or as a distributed multi-property property management system (PMS) with links to the iTesso or third party CRS systems. With four main offices on three continents, Hotel Concepts - Brilliant provides local support to their clients, who range from independent properties to large hotel chains in all regions of the world. For more information, please visit http://www.itesso.com.

About Flip.to
Flip.to is a marketing platform for hotels and restaurants that turns their guests into engaged brand advocates to boost brand awareness and earn new customers. Launched in early 2010, Flip.to is generating substantial ROE (return on engagement) and ROI (return on investment) for clients around the world. Find out more at http://www.flip.to