Web Marketing Association Recognizes Verndale With Two WebAwards for Outstanding Achievement in Website Development

BOSTON, MA, September 25, 2010 (Press-News.org) Verndale, a leading mid-market digital agency, was recently honored by the Web Marketing Association with two WebAwards for Outstanding Achievement in web development for their work on the new Commonwealth Magazine (www.commonwealthmagazine.org) and Money Management International (www.moneymanagement.org) websites.

Now in its 14th year, the WebAwards is the premier award event for web developers and marketers worldwide. More than 2,000 sites from 45 countries adjudicated in 96 industry categories during this year's competition as entries were judged on seven different criteria; design, copy writing, innovation, content, interactivity, navigation, and use of technology. Verndale has received numerous accolades from the Web Marketing Association and continues to establish a benchmark for excellence within the industry.

"The level of excellence in website development continues to increase, constantly making the Internet a very competitive place to do business," said William Rice, President of the Web Marketing Association. "Each year the WebAwards receives amazing entries from around the world that show impressive creativity and functionality. As the Internet evolves, so does the state of website development and winning a WebAward is a great way to demonstrate the effectiveness of your Web development efforts."

Winning a WebAward for Outstanding Website in the Financial Services category is Money Management International (MMI), (www.moneymanagement.org) the largest nonprofit, full-service credit counseling agency in the United States. Verndale designed and developed the new site with a modern look and feel, intuitive navigation and taxonomy structure geared at providing their audience with improved ways to explore the site and find the most relevant information. Increased administrative site functionality through the integration of Sitecore CMS has given the marketing team at MMI greater flexibility and improved efficiencies to keep information updated, continually educating their audience with ways to improve their lives through financial responsibility.

Winning a WebAward for Standard of Excellence in the Magazine category is Commonwealth Magazine (www.commonwealthmagazine.org). Published by the nonprofit, nonpartisan think tank known as MassINC, Commonwealth Magazine is Massachusetts' leading civic journal - covering politics, policy, ideas, and civic life, with an emphasis on investigative reporting, in-depth analysis, and political mapping. In conjunction with a broader online rebranding initiative, Verndale created a fresh design that maintained brand consistency with the parent organization MassINC (www.massinc.org). By leveraging Sitecore CMS, MassINC now enjoys the ability to easily update and share content across multiple sites, drawing heavily from the print magazine as well as original web-only reporting that provides additional content between offline issues.

"The WebAwards received this year are a tribute to the hard work and collaboration between Verndale and our clients, Money Management International and MassINC," said Joe Zarrett, President of Verndale. "With competition from financial industry leaders such as John Hancock, J.P. Morgan, and HSBC and magazine industry leaders such as Businessweek and Kiplinger, we are honored to be recognized by the Web Marketing Association and their esteemed judges."

About Verndale
Since 1998, Verndale has helped hundreds of emerging and midsize businesses maximize the value and reach of their web assets with a comprehensive offering of Strategy, Web Design & Development, Search Engine Marketing, CMS & System Integration, Web Hosting and Website Support Services. Verndale is a Microsoft Certified Development Partner and maintains active partner relationships with many of the leading Content Management, Portal, Commerce, Search, and E-Mail Marketing platforms. The firm continues to be recognized by the Boston Business Journal and Inc. Magazine as one of the Fastest Growing Private Companies in Massachusetts and the US respectively. For more information, visit http://www.verndale.com.

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association's annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. To learn more, visit http://www.webaward.org.