Olympus names Altitude Pro Audio Marketing Agency of Record

CENTER VALLEY, PA, April 21, 2012 (Press-News.org) Olympus Imaging America Inc., a precision technology leader that designs and delivers award-winning consumer and professional products, has named Altitude Marketing the agency of record for its line of professional dictation systems.

"We found a strategic and creative agency partner that offers an integrated solution, bringing a fresh, new perspective for our brand. Altitude possesses an established track record of success, a depth of talent, and a blend of strategies to increase awareness of the Olympus Professional Dictation Systems," said Olympus' Senior Marketing & Business Development Manager, Amy Leslie.

Olympus has been developing innovative technology solutions since 1919. Their industry-leading line of audio products includes professional dictation equipment, digital voice recorders, PCM recorders and more.

Olympus' professional dictation systems are designed to streamline workflows for doctors, lawyers and other professionals. Altitude will support the product line by providing a variety of integrated marketing services, including web development, public relations, digital marketing, advertising, trade show planning, dealer outreach and more.

"Altitude and Olympus are ideal partners," Altitude Marketing president Andrew Stanten said. "Altitude is an integrated marketing company with expertise in every facet of the industry. Olympus' professional dictation systems are used in nearly every professional setting. Both companies' core values include leveraging the latest technology and providing superior service. It's a perfect fit."

Journalists interested in more information about the Olympus' Pro Audio line, or review units and high-resolution images product images should contact Gwen Hoover, Altitude Marketing, 610-421-8601 x105.

About Altitude Marketing
Altitude Marketing is a full-service, integrated marketing firm in the Lehigh Valley, Pennsylvania, near Philadelphia. Altitude Marketing ensures that all of your marketing efforts work together according to a sustainable marketing plan customized to your business goals. At Altitude, strategy drives your marketing efforts, not tactics. Altitude Marketing provides a wide range of consulting and production services for branding, web design and development, ecommerce, SEO, email marketing, public relations, social media, video, print and TV advertising and trade show planning and management. Altitude Marketing: The View from 30,000 Feet. For more information, visit http://www.altitudemarketing.com.

ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets.

Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhance people's lives every day. These include:

• Digital Cameras
• Professional and Interchangeable Lens System Cameras
• Related Underwater Products and Accessories
• Digital and Microcassette Recorders
• Digital Media
• Binoculars

Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: olympusamerica.com.

OLYMPUS is a trademark or registered trademark of Olympus Corporation, Olympus Imaging America Inc., and/or their affiliated entities, in the U.S. and/or other countries. All other trademarks and registered trademarks listed herein are the property of their respective holders in the U.S. and or other countries.

Altitude Marketing, located in Lehigh Valley, PA, provides a wide range of expert integrated marketing services, including planning, design, writing, production and ongoing management for print media, advertising, PR, web development and electronic communications. Altitude Marketing clients appreciate our big picture approach to communications. We lead with research, analysis and planning-and follow with compelling writing, beautiful design, leading-edge technology and cost-saving project management.