Rudducks: Making Aussie Pets Happy for 100 Years, in Retail Digital

Rudducks Pty Ltd's progressive approach to product diversity makes them one of Australia's leading pet goods distributors.

2012-05-17

SAN DIEGO, CA, May 17, 2012 (Press-News.org) In an interview with Retail Digital, company CEO Simon Airey explains how Rudducks Pty Ltd's pet-tastic line of products emerged out of the compassionate intentions of a beloved veterinarian over one hundred years ago. Established in 1904 by Dr. Harold Rudducks, the company has long embraced the values of ethical pet treatment in wholesaling products that pet owners adore across Australia, New Zealand and throughout the global marketplace.

The secret to Rudducks success? The company develops their products from the mind of their customer. CEO Simon Airey describes their development process, "We always try to look at the needs of pets through the eyes of pet owners. Questions like what can I do to entertain my dog whilst I'm at work? What instincts compel my cat to scratch at furniture, and how can I change this? These everyday questions that pet owners ask themselves help us to shape our line of products," he says.

This approach to pet and owner needs has shaped Rudducks into one of Australia's premiere labels for pet care products. Rudduck's range is distributed across 3,000 plus stores including all major mass merchants outlets including Coles, Woolworths and Big W. The company employs, "a dedicated mass merchant team who work closely with major retailers who are very important to us as partners," says Simon.

While Rudducks achieves success year after year, their goal is simple and sweet, "Our ultimate aim is to enrich the lives of pets and their owners," says Simon.

Read the full article on our site.

About Rudducks Pty Ltd

Based in Dandenong South, Melbourne, Rudducks is one of Australia's market leaders in pet care products and accessories. Our extensive range of products can be found in major chains such as Coles, Woolworths, Kmart, Big W, Bunnings as well as over 1000 specialist pet stores throughout Australia.

Rudducks' premium brand portfolio includes prestigious international company's such as KONG, Sporn, Dog Gone Smart, Bamboo, Fat Cat, Lawrence, Snuggle Safe, Dynavet, Sprenger, Rotations and Royal Canin.

About Retail Digital

Retail Digital is a leading digital media source of news and content for C-level executives focused on business and industry-specific issues such as: Multi-Channel Marketing; Property; Technology and Storage; and Outsourcing. Retail Digital is the industry-dedicated arm of the WDM Group. Founded in 2007 by entrepreneur Glen White, WDM Group retains a diversified portfolio of websites, magazines, mobile apps, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Retail Digital is headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 760-827-7800 or visit http://www.Retail-Digital.com.

Press Contact
Rebecca D'Souza
Retail Digital
Telephone: +44 (0)1603 215 076
Email: Rebecca.DSouza@wdmgroup.com

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