Tocquigny and Jeep Speak at Change Summit on Mobile Marketing

Discussing the power of geo-location and social sharing to inspire customers.

2010-10-01

AUSTIN, TX, October 01, 2010 (Press-News.org) Tocquigny, nationally recognized as a top-tier interactive agency for its creative branding and measured approach to interactive, social, direct response and mobile marketing, was chosen to speak at Change: The Digital Transformation Summit on Oct. 6th in Boston, Massachusetts. The event will showcase the forward-thinking strategies of leading digital marketers and how they are transforming the ways brands interact with their consumers using digital media.

Austin-based Tocquigny has been asked to participate in the summit to share expertise and best practices in a case study on how they assisted the Jeep brand with mobilizing its owner fan base to promote its brand. Yvonne Tocquigny, CEO of the interactive agency and Lucas Frank, Jeep Brand Manager, Chrysler Group LLC will review the strategy, challenges and lessons learned while entering the mobile space.

The companies worked in tandem to connect the brand with its adventure-loving customers through immersive, branded entertainment, catalyzed by the integration of geo-location and social sharing. Aware that the next era will belong to mobile, the duo will speak on how to capitalize on this emerging and evolving medium and the vision for future mobile trends.

"With mobile web revenue projected to reach close to $24 billion by 2013, we know global brands are contemplating how to best take advantage of the iPhone and smart phone consumption," comments Tocquigny. "Our experience taught us that an understanding of the behavioral patterns of the target audience combined with core competencies in interactive, social and mobile technologies is integral for success."

The summit will also bring to life the findings of MEDIA Magazine's October "CMO Issue," led by Guest Editor Julie Roehm (former CMO of Wal-Mart) and her hand-picked advisory board of top marketing visionaries including David C. Edelman, Partner-Marketing and Sales Practice, McKinsey & Company; Jim Garrity, Former CMO Wachovia, Former Chairman of the Association of National Advertisers; Bill Moult, Partner, Sequent Partners; and Kim Garretson, Partner, Ovative/Group.

With Citi, PepsiCo, SAP, American Express and other marketing trend setters sharing case studies and vision for the future, Change: The Digital Transformation Summit promises to be a fast-paced environment for adapting to new digital opportunities. Those interested in attending the event, may register at: Change: The Digital Transformation Summit.

For background information on the Jeep TripCast iPhone app, visit http://www.17stories.com/tocquigny-and-jeep-officially-release-tripca ... plication/.

About the Jeep brand
Built on nearly 70 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup includes the Commander, Compass, Grand Cherokee, Liberty, Patriot, Wrangler and Wrangler Unlimited. To meet consumer demand around the world, all seven Jeep models are sold outside North America - and all are available in right-hand drive versions and with gasoline and diesel powertrain options. Chrysler Group LLC sells and services vehicles in approximately 120 countries around the world.

About Tocquigny
Tocquigny is nationally recognized as a top-tier interactive agency serving global brands with their Measured Approach to interactive. With an uncommon breadth of services, Tocquigny harnesses the latest trends and technologies in social, interactive, direct response and mobile marketing. Founded by Yvonne Tocquigny in 1980, the agency is propelled by innovation, proven methodologies and hands-on leadership. Tocquigny has been named the "No. 2 Interactive Agency in the Nation" by BtoB Magazine and a "Top 20 Interactive Agency" by Adweek.

Visit http://tocquigny.com/

Austin, Texas-based Accolades PR is a results-oriented communications firm committed to progressive strategies in public relations and marketing. The agency focuses on building and protecting its clients' most valuable asset - their brand. With expertise in brand management, media relations, corporate communications, product launches and special events, the firm's capabilities encompass a variety of practice areas. As a team, Accolades PR delivers more than 45 years of experience in garnering media exposure and developing effective marketing campaigns. Accolades' mission is to set the standard in what carefully executed public relations and communication strategies can do for sales, lead generation and the bottom line of ROI.

More information on the firm is available at www.AccoladesPR.com.

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Tocquigny and Jeep Speak at Change Summit on Mobile Marketing

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