Magazine Gift Program wants to know: Are You"Being Memorable" Enough?

PEKIN, IL, October 01, 2010 (Press-News.org) Advertisers and their agencies across the globe know that the key to cracking into huge revenue lifts isn't being sure you try every single new media channel out there...but to use the one that is the most memorable. "No other sale is as profitable, powerful or as valuable as the repeat sale." Said Cathy Beers, CEO of the firm. "Increasing customer loyalty is the number one priority of this exciting, new product. The gift program provides for driving customer purchases monthly, not with occasional one-shot marketing efforts. The bonus is that the program makes your customer or prospect an advocate in referring new customers."

Savvy marketers are looking at new and innovative ways to tap into greater profit with the customers they already have. While cross-selling and loyalty marketing is nothing new, this twist with niche magazines adds the power of the prospect's personal passion to this highly memorable approach. The program utilizes over 25 niche magazines to provide great reading gifts for any and all interests. Magazines offered in the promotion include Smart Money, House Beautiful, Town & Country, Popular Mechanics, Good Housekeeping, O at Home, Marie Claire, Redbook and Country Living. Additional niche titles include Kiplinger's Personal Finance, Bass & Walleye Boats, American Rider and a host of other outdoor enthusiasts publications. The program incorporates the branding strength of these icons to help the customer remember the advertiser and select them as first choice when they make the decision to buy. It's extremely powerful in its word of mouth ability to send new customers to a local branch, dealer or agent.

"The practice is based on a very simple premise...as you develop a stronger relationship with your best customers, they will stay with you longer. The longer they stay, the more profitable they become. The program is ideal for replacing a thank you gift bouquet from a Realtor with something that reaches them every single month of the year." adds Beers.
"It's been popular for insurance agents, realtors, automotive retailers and bankers; it can actually accommodate every marketer for moving their top prospects to hot, new customers."

The secret of this program lies in its ability to feel so personal. When a customer makes a purchase, they're at peak enjoyment with the company. Offering a free 12 month subscription to a favorite magazine of their choice provides the customer with something they will like, will read and most importantly leave around the house or lobby for several weeks.

With Loyalty2You a customized "Loyalty Label" is placed on the cover of every magazine issue to provide specific marketing messages to the customer. Each message can be different and all messages include the Logo of the gift-giving company.

The Results? Whether trying to retain your customer, increase their purchase or establish word of mouth, using a personalized "thank you" tool is highly powerful and most of all memorable.

ABOUT BEERS DIRECT USA, INC/MAGAZINE GIFT PROGRAMS

Beers Direct USA, Inc. is the ad agency behind the nation's first consumer "Catalog of Magazines". Carrying America's favorite magazines at greatly reduced rates, up to 90% off, they are able to help consumers with FREE Search Services where they'll find all magazines on any topic or just one specific magazine you're interested in finding. Besides the "HOT NEW MAGAZINE LAUNCH" Alert Service, the firm offers ADDRESS EXPRESS free of charge and will not only keep all of your magazine orders in one handy account record for you, but they will notify all publishers of your address changes when and if you move. If you ever have a problem with any magazine, whether ordered through their service or not, their direct connection to the publishers allow you to make one phone call directly to them and they take care of it on your behalf. Add to that, renewal services, flexible payment options, tight privacy controls and FREE gifts cards with all gift purchases and you have one-stop shopping for all your family's reading enjoyment. http://www.magazinegiftprogram.com was developed to provide a means for reaching your top 100 prospects and moving them into paid customers.

For more information call Cathy Miller Beers
Phone: 309-353-1885
Email: cathybeers@magazineyellowpages.com
http://www.magazinegiftprogram.com