Tequila Partida Announces Distillery Change to Meet Increasing Demand, Keep Up with Future Growth

SAN FRANCISCO, CA, October 01, 2010 (Press-News.org) "We are on a growth trajectory and we're working to meet increasing demand," said J. Gary Shansby, Founder, Chairman and CEO of Tequila Partida in announcing Partida's move to a new distillery. "We're maintaining the same taste profile - characterized by smoothness, elegance and pure agave taste - that has made Partida the highest rated tequila in the world." F. Paul Pacult, America's leading spirits expert, recently rated Partida Reposado as the best tequila in the world and one of the five finest spirits in the world.

In order to guarantee the product quality from the new distillery, Partida gathered five of America's top tequila experts in New York including Pacult, Steve Olson, Misty Kalkofen, Phil Ward and Jacques Bezuidenhout to test the pilot run of Partida Blanco from the new distillery in a blind tasting versus the most recent Partida Blanco production from the prior distillery. Partida also tasted in San Francisco with Julio Bermejo, the 'Ambassador of Tequila' to the US. The results, by unanimous agreement, were spectacular. "This tasting was the ultimate statement of integrity," said Steve Olson. "Partida has only one goal, which they achieved - to make the same superior product they have always done - and to assemble a panel of such discerning critics was a bold and courageous decision."

Added Paul Pacult, "Partida has always been uncompromising in their quality. They have reinforced their leadership in the ultra premium tequila category yet again with this unprecedented pilot run tasting."

Julio Bermejo commented, "Since they launched Partida has been at the forefront of distillation technique in the Tequila Valley."

"I'm thrilled that a panel of such tough critics loved our pilot run product and endorsed the process," said Mr. Shansby, "and I'm committed to transparency and full disclosure during the distillery change." Other tequila brands have made distillery changes to accommodate growth but none have been as candid and transparent as Partida or as rigorous in assuring absolute consistency. "We're staying true to our Mexican heritage and the authenticity of our brand," continued Mr. Shansby. "This distillery change will ensure that we're able to maintain the consistency of our product quality even as we expand our production, something we couldn't be sure of had we remained in the old facility." Partida is documenting the entire process of the distillery change -complete with photos and video - in a case study, which will be made publicly available.

In addition to the US panel, Partida tasted with six respected experts from the Mexican Tequila Academy in Guadalajara, Jalsico, the leading tequila authority in Mexico. Francisco Hajnal, Founder and President of the Academy, said, "The Partida samples I tasted from the pilot run are extremely well made and consistent with Partida's renowned quality - in fact, even better than ever!"

Tequila Partida's previous distillery in Amatitan is owned by the Partida family. "We are appreciative of the contributions from the Partida family in our early years as we embarked on this exciting journey. Their friendship and contributions to our success have meant a great deal to us." The new Partida distillery, Fabrica La Autentica, is in the town of Tequila in the state of Jalisco just a few miles down the road. Tequila Partida brought in the same team to run the tequila on the same equipment, with the same 100% pure estate agave from the same location, and of the same age, sugar content, and specifications.

The Partida recipe, known to only four people in the world, will not change. "We got just the response on the pilot run that we were looking for," said Partida Maestro Tequilero Jose Valdez. "Coming from such esteemed tequila experts, we couldn't be happier."


About Tequila Partida
Tequila Partida (www.partidatequila.com) is an authentic, all-natural, estate-grown ultra-premium Tequila, made from 100% blue agave in the Tequila Valley, the heart of Mexico's historic Tequila region. From cultivation and harvest to cooking, distillation and aging, Tequila Partida maintains exceptional standards of quality and consistency. F. Paul Pacult, the leading spirits authority in America, recently rated Tequila Partida Reposado as the best tequila in the world, and one of the top five spirits in the world. Tequila Partida produces four distinctive Tequilas: Blanco (not aged), Reposado (aged six months), Añejo (aged 18 months) and Elegante (aged 36 — 40 months). Tequila Partida is now distributed in Australia, Mexico and the United Kingdom, as well as Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Nevada, New Jersey, New York, Ohio, Oklahoma, Oregon, Texas, Washington, DC and Washington.