Gravity Fashion Launches New Rakhi Gifts Ideas for Brothers

Gravity Fashion a leading online shopping store for Indian Ethic Dresses launches offers on Raksha Bandhan 2012 for brothers to gift beautiful Indian dresses to their sisters.

2012-07-25

PUNJAB, INDIA, July 25, 2012 (Press-News.org) Marketing lesson number one: never assume you know what your target market wants. Ask them, and you will find out for certain. Marketing lesson number two: tailor your offer to your customers needs. That is exactly what the owners of the popular Indian fashion website, www.gravity-fashion.com, have done in preparation for this years Raksha Bandhan festival.

The Gravity Fashion.com CEO Hiren Patel explains - How many brothers do you know who are facing the difficult task of deciding what to buy for their sisters? Men are not always the best at shopping, especially when it comes to their sisters. And it is important to get it right. Ladies everywhere are anticipating their best Rakhi yet and the pressure is on, especially for men who live outside India.

Rather than take women's taste and desires for granted, Patel and his team first carried out a short survey to identify the kind of Raksha Bandhan gifts that sisters expressed a preference for. We understand that giving people what they want is what good marketing is all about, and we were determined to help brothers across the world with the challenging task of choosing gifts and delivering them to their destinations across India in time for the festival.

Luckily the results of Gravity Fashion survey were clear : Designer Sarees, lenghas and Salwar Kameez are the most popular gift choices for sisters, and a bouquet of flowers is their preferred choice for an extra treat.

Gravity Fashion took our survey results and created a special Rakhi offer for brothers: a gift of beautiful Indian ethnic wear with free delivery in India, says Hiren Patel, plus a surprise gift of a free bouquet of flowers, delivered on 2nd August 2012, the festival day itself.

The tailored offer is already proving a bit hit with brothers who would otherwise struggle to find the perfect Rakhi gift and arrange delivery in time. Which proves that good marketing brings benefits to everyone concerned: the business in question, their customers and the people the customers buy for.

Visit

http://www.gravity-fashion.com/ for full details & purchase online Indian Dresses like salwar kameez, designer suits, wedding lehghas if your sister is getting married soon and beautiful Anarkali Dresses in heart winning colors with best hand made work on it best fabric which is comfortable for skin as well and make your sister Raksha Bandhan an event she will remember forever!

Best Regards
Rajkaran Bansal
Marketing Department
email - mrkt@gravity-fashion.com

1023/6, Deep Nagar, Street 4, Civil Lines,
Ludhiana - 141001,
Punjab
INDIA

Phone: +91 (0) 161 4606008

Notes for Editors

Gravity Fashion is an online retailer of Indian fashion wears having offices in India and UK.

We specialise in bridal lengths, sarees, sherwani, apparels and fashion accessories. We have long established relations with India's top fashion suppliers and therefore we can provide you exclusive range of products at very affordable price.

We believe that fashion is ever changing and wedding is a life time occasion for which all brides and grooms want to have access to best and exclusive fashion. All brides and grooms want to look special therefore we understand that items displayed on our website may not fulfil your requirements. But we are always happy to customise design as per your requirements and make a unique and exclusive wedding dress for you. Our expert fashion consultants, tailors and industry specialist will make sure you get best of what you want. We believe in excellent customer support, therefore if you have any queries regarding any product just contact us and we will get back to you very soon with answers to all your queries.

What are you waiting for, lets start shopping :)

And welcome to Gravity Fashion.

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[Press-News.org] Gravity Fashion Launches New Rakhi Gifts Ideas for Brothers
Gravity Fashion a leading online shopping store for Indian Ethic Dresses launches offers on Raksha Bandhan 2012 for brothers to gift beautiful Indian dresses to their sisters.