Miss Me Partners With Everyday Minerals for New "Do You Miss Me?" Campaign

LOS ANGELES, CA, August 19, 2010

Denim industry leader Miss Me announces partnership with EVERYDAY MINERALS, a pioneer in the green makeup revolution, for their new fall branding and advertising campaign as envisioned by global creative agency SumCreative. The campaign - playfully named "Do You Miss Me? " - centers around the inventive notion of fusing fashion and beauty into one synergistic message of edgy glamour. EVERYDAY MINERALS has created three custom, limited-edition lip colors to correlate with the campaign, and will be sold along with Miss Me 's new collection at leading fashion retailers nationwide beginning in September 2010. Retailing for $9, the Miss Me + EVERYDAY MINERALS lip balm will also be available at both http://www.missme.com and http://www.everydayminerals.com.

SumCreative's revolutionary concept for the "Do You Miss Me? " campaign grew organically with the use of an iconic and daring image of a woman's lips - the ideal opportunity to launch the first lip color collaboration with the 100% organic, sustainable, and vegan makeup line. EVERYDAY MINERALS is blazing a trail of originality and innovation in the cosmetic world, a driving force that beautifully reflects Miss Me 's passion for creating stylish pieces for the multi-dimensional woman. The main message behind SumCreative's visionary campaign is being able to stay in touch with loved ones while away, by utilizing innovating QR codes (quick response codes) that are integrated in all of the print ads and new media components present.

"I was inspired by the teaser campaign we created for Miss Me . Luscious, beautiful lips asking the question - Do You Miss Me? ," says Alex Sum, SumCreative's Principal & Executive Creative Director. "This campaign is something different than anything in the market. The whole idea grew from the idea that if we are using an image of lips to launch a denim brand, why not go further and combine fashion and beauty together?"

"I was delighted to create these exclusive new colors for the Miss Me campaign," says EVERYDAY MINERALS founder Carina Menzies. "The brand understands how to make women feel confident and beautiful, which is my main goal for all women with EVERYDAY MINERALS. The new colors are glamorous, sexy and feminine - just like Miss Me !"

Miss Me 's collaboration with EVERYDAY MINERALS is, like a pair of their famous jeans, the perfect fit.


About Miss Me
Miss Me launched its first collection in the Spring of 2001 - with the single purpose to dress the modern girl who was no longer definable, but multi-dimensional in character and style. With this recognition and appreciation, Miss Me designs for those who hold a multitude of passions, personas and cultures. Successfully capturing the many identities of a woman, Miss Me creates her line to provide versatile pieces that represent every facet of the Miss Me woman - from casual wear, formal wear to nightlife styles. Miss Me has grown to be everyone's piece in the closet, never compromising comfort for style. http://www.missme.com

About Everyday Minerals
Everyday Minerals is an Austin, Texas based mineral makeup and skincare company designed to bring out the inner beauty of every woman. Specializing in healthy, affordable, sustainable, and vegan products, the company encourages customer involvement, which has garnered a loyal following and active social community in the "Fan Club" blog. The Everyday Minerals product line is entirely made in the US, and consists of base, bronzer, concealer, brushes, and natural balms, as well as makeup for the eye, cheek, and lip. Each piece in the Everyday Minerals collection is 100% vegan and cruelty free, as well as free of fragrance, dyes, bismuth oxychloride, carmine, parabens, and all of the other nasty ingredients popular in the leading makeup brands. Winner of Real Simple Magazine's "Best Foundation Award," the Everyday Minerals product line delivers remarkable coverage and gorgeous color with the single sweep of a brush. For more information on Everyday Minerals, please visit http://www.everydayminerals.com.

About SumCreative
SumCreative is a full service global creative agency based in Los Angeles, California. Providing advertising, brand creation and brand positioning services, SumCreative delivers inventive, authentic and captivating campaigns for an image-wise clientele. SumCreative has directed campaigns for luxury and boutique premium brands 7 for All Mankind, Miss Me, as well as emblematic mass labels The Gap, Ponds, GUESS?, Marciano and Johnnie Walker Blue Label. For more information, please visit SumCreative online at http://www.SumCreative.com

PRESS CONTACT:
RJ ROUSSO / ZACK TANCK
RFPR, Inc.
p. 323.933.4646
rj@rf-pr.com / zack@rf-pr.com

JODY SHI
Miss Me
p. 323.235.7379
jodyshi@missme.com