XANGO: Popularity of Vegan Hair Care Grows Overseas
Research reveals that consumers in China are increasingly relying upon all-natural hair care. XANGO, which provides vegan hair care to consumers, believes this is a positive trend that underscores the importance of environmentally-friendly products.
NEW YORK, NY, August 21, 2012
New research conducted by Mintel reveals that the majority of Chinese consumers in urban areas prefer to use natural hair care products. More specifically, reports Retail Times, 81 percent of consumers living in the city prefer to use all-natural products on their hair. Additionally, 10 percent report that the presence of natural ingredients is a major influence on their purchase habits. XANGO, a health and wellness company, has launched a vegan hair care line that addresses the needs of these consumers.The article reports that safety scares are major catalysts for the increase in all-natural product purchases. In fact, the launch rate of all-natural hair care products in China is 14 percent higher than the world average.
Research Analyst Jiang Xinyi states: "The heightened level of awareness that has arisen from several high-profile safety scares in recent years has taken its toll on the rate of product development in several hair care categories, but hair colorants and styling agents were hit especially hard. The industry has responded with an increase in all-natural products."
Xinyi adds that health, rather than appearance, has become the primary concern of many consumers. XANGO asserts that its Juni hair care line, which is vegan in nature, encourages the health of the body, mind, and spirit. Additionally, it enhances the health of the environment through its natural formula.
In a recent press statement, XANGO comments: "One hundred percent pure essential oils awaken the senses and rejuvenate the body, mind, and spirit with the nourishing benefits of mangosteen. Only from XANGO: pure vegan formulas designed for the well-being of body, soul, and earth. The new Juni products deliver items that cleanse, refresh, and nourish with clean and safe formulas featuring Southeast Asia's nourishing mangosteen and an aromatherapy experience with 100 percent pure essential oil blends to relax and energize the senses. Juni blesses and nourishes the hair while honoring the environment."
XANGO is encouraged by the recent shift in consumer focus, as it shows that individuals are considering how the products they purchase not only work, but impact their health and the environment. The company believes that Juni products are a perfect fit for today's market, which is increasingly aware of the value of natural hair care items.
ABOUT:
Founded in 2002, XANGO, LLC provides health and wellness products to markets around the world. Since its establishment 10 years ago, the organization has grown from a small company to an international business that partners with over one million independent distributors. XANGO has grown in popularity due, in part, to the fact that it has brought the leading mangosteen beverage to the market. XANGO is affiliated with The Natural Products Association, The United Natural Products Alliance, The Direct Selling Association, The World Federation of Direct Selling Associations, and local chambers of commerce.
Website: http://www.bevixango.it