Ventana Research Presents Data Integration Value Index

SAN RAMON, CA, September 07, 2012 (Press-News.org) Ventana Research has released its 2012 Value Index for Data Integration, the latest in a new category of quantified, research-based Indexes on technology vendors and products. Using this latest Value Index, IT organizations will be able to evaluate Data Integration software vendors offerings more rapidly and accurately, allowing buyers to make choices based on a deeper understanding of how these offerings can address their specific requirements.

The Value Indexes are the product of more than decades of experience and knowledge of the market and of in-depth analyses of technology suppliers' products. The Value Index for Data Integration involves a comprehensive examination of vendors and their products in the context of their ability to support the full span of processes and methodologies used data integration. Ventana Research asserts that making informed investments in such software will improve the efficiency of business process and increase the quality and timeliness of data.

The Index is constructed through a detailed evaluation of each offering's suitability-to-task across five categories related to the products, as well as the effectiveness of vendor support for the buying process and customer assurance. It gauges the value offered by a vendor and its products and presents the results in a clear and accessible graphic representation of a thermometer and in a precise numerical index of its maturity. Technology vendors earning the highest "Hot" and "Warm" Vendor classifications are those that Ventana Research certifies as best able to deliver buyer value based on a thorough evaluation and audit - that is, based on research and verifiable facts. The Value Index is not just a selection of "cool" products, and rather than merely representing a vendor on a four-quadrant chart, the Index provides specific thermometer readings, both overall and component metrics, for a technology buyer to consider. Organizations can use the Value Index by first determining their priorities and then consulting the Index to determine which vendors best meet those needs.

In the 2012 Value Index for Data Integration, the company delivering the highest value on an overall weighted-evaluation basis is Informatica followed by IBM, Information Builders, SAP, SAS, Oracle, Microsoft, Pentaho, Talend, Syncsort and Pervasive who also earned the Hot Vendor rating. SnapLogic and Attunity follow, both of which earned the next level at the rating of Warm.

"The demand to integrate timely and consistent data is placing extreme pressure to automate supporting processes to be efficient in utilizing a full range of accurate data across the enterprise and Internet." noted, Mark Smith, CEO & Chief Research Officer "IT organizations have not had in-depth analysis on data integration automation software from other IT analyst firms but we now have the most complete research both in number of vendors analyzed and depth in the vendors offerings in this research. The Value Index for Data Integration shows a landscape of vendors that are maturing rapidly but many differ significantly in capabilities but also in usability, reliability and TCO / ROI of software."

This new research-based undertaking is fully independent. It is neither sponsored nor influenced by technology vendors and is conducted solely in pursuit of Ventana Research's mission to provide value to business and IT through benchmark assessments, workshops and advisory services. Ventana Research's goal is to guide organizations to optimal efficiency in their use of technology investments for business and IT. To learn more about the Value Index for Data Integration, please visit: http://www.ventanaresearch.com/DIvalueindex/

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana OnDemand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.
Media: Copies of the Value Index report and interviews are available upon request.