Harvey Wayne Communications Break Down the Wall Between Sales and Marketing Which Leads to Increased ROI for Small Business Owners

LONDON, ENGLAND, September 07, 2012 (Press-News.org) Self proclaimed leaders in outsourcing sales and marketing functions, Harvey Wayne Communications boldly suggest sales and marketing operations must amalgamate in order to improve a business's profit margin. Marketer's traditionally had almost no relationship with sales departments and very little insight into their marketing campaign performance or impact on overall ROI. Harvey Wayne Communications, a progressive outsourced sales and marketing company serving the Greater London, Yorkshire and Manchester markets successfully merged their sales and marketing functions earlier this year. 'Rather than fighting each other for supremacy, merging sales professionals and marketers has been a great boost to our company culture and has created a stronger line of communications' adds Harvey Wayne Communications, MD.

Marketing as a discipline has its roots in sales. Over time, due to the ambitions of the new science of marketing, the two became separate and in many cases, estranged. Companies need to merge their marketing and sales functions or risk damaging bottom line growth, according to a report by the Chartered Institute of Marketing (CIM). (http://www.themarketer.co.uk/articles/reports/marketing-and-sales-fusion/) Harvey Wayne Communications highly value collaboration in business environments and believe the decision to perform sales and marketing services as one function has led to the firm's recent growth.

The war between sales and marketing has been addressed by the Chartered Institute of Marketing and Harvey Wayne Communications agree the problem can no longer be ignored. Boundaries between the two services are becoming increasingly blurred and businesses that ignore this will appear to be out of touch and lose business as a result, reports the CIM in their White Paper 'Marketing and Sales Fusion'.

Harvey Wayne Communications professional sales approach has been developed to the highest standard to best represent their different client's needs.

Learn More by visiting http://www.harveywaynecommunications.co.uk/

Merging sales and marketing has proved successful for Harvey Wayne Communications. The firm plans to release a report in early 2013 detailing the integration process and how it has influenced and increased their ROI.

Harvey Wayne Communications is a young, vibrant company specialising in the outsourced sales and marketing industry.

Our professional sales approach has been developed to the highest standard to best represent our different client's needs.

With a portfolio of clients operating in industries such as Entertainment, Film & Gaming, and also the non-profit sector our simple proven systems can be adapted to almost any situation. Using our simple personal promotion and marketing tactics we have established ourselves as one of the UK and Ireland's leading outsourced face-to-face customer acquisition companies.