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Science 2012-09-29

ADF Foods USA Ltd. Names Julie Bacho Western Regional Sales Manager

Prominent Natural Food Processor Welcomes Another Team Member

SAN FRANCISCO, CA, September 29, 2012

ADF Foods USA Ltd., a natural food manufacturer, announced the appointment of Julie Bacho as Western Regional Sales Manager. Boasting over twenty years of experience in sales and marketing in the natural food industry, Bacho will be responsible for sales strategies on the western region for PJ's Organics, Nate's and Soul brands.

As a skilled and experienced marketing professional, Bacho began her career as a Key Account Headquarter Sales Manager at Bradshaw/Crossmark where she was responsible for all aspects of sales. Following, she was the Director of Sales West at Explorer's Bounty where she closed 65%-75% of all deals, successfully delivered $1.2 million in revenue and grew the account base by 75%. From there, Bacho joined United Natural Foods, Inc. and was responsible for planning and developing effective marketing strategies for various Safeway categories. Establishing excellent internal and external customer relationships which translated into company growth, Bacho's addition is expected to increase sales and generate new business for ADF Foods.

"Julie Bacho has vast knowledge and strong relationships in the natural food sector," said ADF Foods Vice President Peter Sartorio. "Her success in managing and building various brands and products will be a valuable asset to the ADF Foods team. We are proud to have her onboard!"

With strong leadership skills, Bacho has already created novel ideas and goals for her new role at ADF Foods. She will be vital to the company's growth and launch of new authentic products. Bacho will start her new position immediately. For more information on ADF Foods, please visit http://www.adf-foods.com

About ADF Foods
Founded in 1932, ADF Foods is a renowned ethnic food processing company that creates pickles, chutneys, spices, and canned and frozen dishes. As a world leader in quality ethnic cuisine, ADF Foods compiles in-depth research and uses rich ingredients to create traditional food. Available in retail outlets such as Whole Foods Market, Ralphs, Safeway, Kroger and Wegmans, the company offers matchless taste that represents Indian culture and tradition. For more information on ADF Foods, please visit http://www.adf-foods.com