TRACE Urban and Yamgo TV Collaborate To Bring Urban Culture to Mobile TV

WALES, October 13, 2012

Global TV Channel TRACE Urban has now launched a selection of its content on Yamgo TV, bringing select cuts of the best in all things Urban to Mobile, Android, iOS and tablet devices.

With a combination of exclusive interviews, original features and the latest celebrity gossip, TRACE Urban brings you the deep into the world of Urban Culture. With TRACE Urban viewers can expect to see highlights of TRACE Urban at it's best, featuring the biggest celebrities from the best in urban music, dance, fashion sport and more. R&B, Hip-Hop, Dance, rhythmic pop, reggaeton - TRACE Urban has it all.

The #1 Urban culture channel in the world, TRACE Urban gives a unique insight into the world of urban culture, treating millions of Yamgo viewers to exclusive, fresh content featuring stars such as Niki Minaj, Jay Z, Rhianna, Lil Wayne, Kanye West, Kim Kardashian and more of the hottest, biggest celebrities on the planet. With TRACE Urban the focus is clear: No reality shows, no drama, no fiction - Simply the best urban sounds and features!

The Yamgo TV network streams television to any Internet enabled mobile or tablet device worldwide using 2.5G, 3G and Wi-Fi connections. TRACE Urban is the latest in a long line of high profile additions to an extensive line-up of Music & Entertainment channels that feature on the service alongside an exciting offering of, Fashion, Bollywood, Sports and News channels.

Through the collaboration between TRACE Urban and Yamgo, millions of viewers across the world are treated to a collection of TRACE Urban features such as "Guest Star - A special date with your favourite Urban Stars", "Thematic countdowns - Energetic rundowns of the latest trends in Urban Culture", Music Playlist, Gossip and more.

Yamgo TV is available on all leading mobile platforms and devices including iOS (iPhone, iPad, iPod Touch via the app store), Android (phones and tablets via the Google PLAY store), Nokia, Blackberry, HTC, Samsung and HP webOS.

Discussing this new partnership CEO and Founder of Yamgo Ian Mullins stated, "As a brand dedicated to the best in Urban Music, Entertainment and Fashion, TRACE Urban can take full advantage of the Yamgo network to entertain millions of viewers with the most exciting and up-to-date music, features and celebrity news available on mobile devices. It's great to have them on the network and allow consumers anywhere and at anytime to watch high quality performances from the world's biggest artists."

TRACE Urban will be available 24/7 on smartphone apps and mobile devices worldwide with Yamgo at http://yamgo.mobi/tracetv-urban

Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo's unique and end-to-end mobile TV solution to publish, distribute and monetise live TV and video on mobile devices.

Yamgo's technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing. Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and catch up TV programming. His vision is to deliver free Live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries. Visit http://www.yamgo.com for more information.