Matthew Olson to Speak at WFMA Fall Workshops

DELAVAN, WI, October 24, 2012

Wisconsin Farmers Market Association has invited Matthew Olson, president of Signalfire, to lead both of the Fall Workshop breakout sessions on Saturday, November 10, at Titletown Brewery in Green Bay, Wis.

The first breakout session will discuss farmers markets utilizing social media tools such as Facebook, Twitter, and Foursquare to improve exposure. The second breakout session will involve general tips on making the most out of limited marketing dollars with web-based marketing.

The Wisconsin Farmers Market Association (WFMA) was created to bring together resources and expertise from around the state to help farmers markets in Wisconsin thrive. The WFMA's purpose is to promote local food consumption through the support and education of market managers, vendors, communities and consumers.

The Fall Workshop is being held in two locations, Green Bay and Lake Mills (near Madison) and hopes to provide information and resources for market managers.

"Farmers markets play such a critical role in both living local and living healthy," Matthew Olson said. "Having the opportunity to share marketing knowledge and promote their success is equal parts an honor and exciting."

Learn more about the Wisconsin Farmers Market Association by visiting their website at http://www.wifarmersmarkets.org. Farmers markets help keep the local economy stimulated and help sustain businesses and families. Shop at your local farmers market and keep your community nourished.

Signalfire is a creatively driven full-service branding and marketing agency that specializes in strategic brand consulting, web development, and brand-level social media integration. Signalfire succeeds through understanding client needs, creating solutions that drive results, and working together to ensure long-term success. For further information, please contact us at (262)725-4500