CINCINNATI, OH, November 04, 2012 (Press-News.org) The Rainmaker Group, a world leader in automated forecasting and profit optimization software and services for the Gaming & Hospitality industry, today announced that Viejas Casino in San Diego, Calif., will implement its GuestREV profit optimization system as a key revenue-enhancing component of its exciting new 128-room hotel project. The GuestREV implementation is anticipated for early 2013.
The sweeping initiative, once complete, will transform the well-appointed 21-year-old facility, one of California's first casinos, from a traditional casino into a casino hotel, offering guests a destination experience unparalleled in Southern California.
"Our number one objective for building the hotel is to drive additional gaming revenue," said Robert Brigham, director of hotel operations for Viejas Casino. "We selected Rainmaker's revenue management solution to help us identify and bring in our most profitable guests and grow our business."
In forecasting and pricing hotel rooms, Rainmaker's GuestREV profit optimization system factors in the Total Guest Value, or profitability of guest spend for the entire property or enterprise. This unique approach has helped boost gaming and non-gaming revenues from 5 percent to 15 percent at numerous casino hotels since its debut in 2001.
"We did look at one other company that claimed to look at the total gaming value as well, but that, in fact, was not the case when I did some investigation and talked with some references," said Brigham, a 26-year gaming and hospitality industry veteran.
He says three primary drivers were behind Viejas Casino's selection of GuestREV:
• Forecasting, which is fundamental to making the right decisions and the optimal profit
• Reporting capabilities
• The system's ability to recommend different rates for different guest segments.
"We are certainly pleased and excited to earn the trust and confidence of Viejas Casino at this important and transformative stage of development," said Tammy Farley, president of Rainmaker. "We look forward to implementing the GuestREV solution to help Viejas Casino generate optimal results, enabling it to achieve its primary objective of growing its business and driving additional gaming revenue."
About Viejas Casino
Located at I-8 and Willows Road east of San Diego, Viejas Casino features thousands of slot machines, exciting table games including Blackjack, Baccarat and Pai Gow, a poker room, a new high-stakes bingo room and an off-track betting facility. Viejas Casino features a variety of restaurants including the award-winning Grove Steakhouse, The Buffet and The Cafe. The beautiful Viejas Outlet Center, located right across the street, offers visitors a unique shopping experience with highly acclaimed stores, numerous eateries, Viejas Bowl and Viejas Mini Golf. For more information, visit http://www.viejas.com or call 1-800-847-6537.
About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Gaming & Hospitality industry. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring clients the most sophisticated solutions to their revenue management challenges. Whether GuestREV , TribalREV , or GroupREV , all Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets, and all interface with the industry's leading property management systems. Rainmaker solutions support the operations of leading tribal clients, including, in addition to Viejas Casino, Mohegan Sun, Foxwoods Resort Casino, Seneca Gaming Corporation, Agua Caliente, and Grand Casino, and are used to manage over 100,000 rooms for other companies such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Revel, Wynn Las Vegas, and many others. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. For two years running, Inc. magazine has ranked Rainmaker among America's top 5,000 fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.
For Further Information Contact:
Nancy Nevins, Director of Marketing
The Rainmaker Group
(678) 578-5728
nnevins@LetItRain.com
Media Contact:
Greg Houston, Principal
DeanHouston, Inc.
(513) 421-6622
ghouston@deanhouston.com
Viejas Casino Selects GuestREV Profit Optimization System
Addition of 128 Hotel Rooms Combined With Rainmaker's Unique Total Guest Value Approach Designed to Grow Business, Drive Additional Gaming Revenue
2012-11-04
ELSE PRESS RELEASES FROM THIS DATE:
North Carolina Veterinary Medical Association Releases Podcast On Pet Dentistry
2012-11-04
The North Carolina Veterinary Medical Association (www.ncvma.org) has announced the release of a podcast discussing proper dental hygiene for pets. Dr. Kathy Queck, DVM, FAVD, veterinarian and founder of The Carolinas Animal Hospital and Dental Clinic P.A. in Charlotte, N.C., provides advice for properly caring for pets' teeth, gives tips for inspecting pets' oral health, discusses the most common dental problems seen in animals, and shares detectable symptoms pet owners should constantly be looking out for. In addition, Dr. Queck explains what veterinarians can do to treat ...
Billie Redmond Speaks At N.C. Chamber Health Care Summit
2012-11-04
Coldwell Banker Commercial TradeMark Properties (http://www.cbctmp.com) has announced that the firm's CEO, Billie Redmond, served as a panelist during the N.C. Chamber's 2012 Health Care Summit on Tuesday, Oct. 9 at the Sheraton Chapel Hill Hotel. The conference featured discussions on health care and its impact on business and the state's economy, and hosted notable voices in the health care industry, including Brad Wilson, CEO of Blue Cross Blue Shield of North Carolina and Lanier Cansler, consultant and former secretary for N.C. Health and Human Services.
Redmond ...
New Mobile Website created for Bariatric Center in Houston Texas
2012-11-04
A mobile application for smart phones has been developed for the Bariatric Care Centers located in Houston, Texas.
The new mobile application allows for future and current patients to research the Bariatric Care Centers website, through a specially designed mobile layout. All website can be obtained through a smart phone, but the application makes it easier for people to read, navigate and comprehend information about the bariatric treatment center.
The new mobile application is capable on all of the different types of smart phones including: iPhone, Androids, Windows ...
Brasco Design + Marketing Helps Raise $8,500 For Charity At The 2012 NC CEO Forum
2012-11-04
Brandon Ives, managing partner and marketing strategist for Brasco Design + Marketing (http://www.brascomarketing.com/index.html), has announced that the company helped raise $8,500 for North Carolina Arts in Action and Make-A-Wish Foundation of Eastern North Carolina as the online marketing and charity raffle sponsor for the 2012 NC CEO Forum held at the North Ridge County Club on Oct. 11. All profits from the raffle and live auction were given to support the vital work of two child-focused charitable organizations in the state. Ives also served on the conference planning ...
Kroger Supports Hurricane Sandy Victims Through American Red Cross Disaster Relief Fund
2012-11-04
The Kroger Co. (http://www.kroger.com/), the nation's largest traditional grocery retailer with 16 stores throughout the Triangle and North Carolina, has announced its support of the American Red Cross Disaster Relief Fund, which is solely designated for victims of Hurricane Sandy. Coin collections will be set up for hurricane relief in all Kroger stores starting Saturday, Nov. 3 through Wednesday, Nov. 17, and 100 percent of the funds collected through check stand contributions will be donated directly to the hurricane collection. Customers can donate to the American Red ...
Squire Technologies' Media Gateway Controller Deployed as a Cisco PGW Replacement By Asian Integrator, AsiaTel
2012-11-04
Squire Technologies, the leading provider of SS7 solutions to the telecommunications industry, are pleased to announce that Asian system integrator AsiaTel have deployed yet another Squire Media Gateway Controller for one of their customers. AsiaTel have deployed the Media Gateway Controller as a direct replacement for the Cisco PGW, which has seen its End-of-Life sale date pass recently. The Media Gateway Controller will enable AsiaTel's customer to continue using their incumbent Cisco Media Gateways while achieving connectivity between TDM and VoIP networks.
One of ...
Kimberly Davidson, Author Of 'Torn Between Two Masters' Believes Father's Advice Is Key To Reducing Unwanted Teenage Pregnancy And Risky Behavior
2012-11-04
'In her book 'Torn Between Two Masters: Encouraging Teens to Live Authentically in a Celebrity-Obsessed World', Kimberly Davidson raises important questions about the religion of celebrity and its effect on adolescents today. These important issues include teenage pregnancy and single motherhood.
"Many female celebrities," stated Ms. Davidson, "glamorize single parenthood. Their message to young girls is women don't need a guy to start a family and to be good mothers. This is a destructive message. Considerable scientific and sociological research points ...
Rock and Roll Star Graham Smith's Mould-Breaking Sci-Fi Book Aims to Inspire the Next Generation
2012-11-04
The book is the first novel in the Salvation Series, and features a group of vibrant young people from an innocent future society in a race against the clock to save their beloved friend and mystic Omigali, struck down by dark influences emanating from a distant galaxy and infecting humanity.
Graham was most famous for his role in the band Van Der Graaf Generator in the 1960's and '70s, whose hits include Theme One and Killer. In a recent interview, Graham describes how writing had always been an important part of his life: "I'd always wanted to write novels and ...
New Book Tells Critically Ill and Sick Kids That "God Loves Them and Cares..." Chris Falls Asleep and in His Dream Goes with the Angel Matthew to a Hospital on a Mission!
2012-11-04
Christopher's Adventures: Chris Visits the Hospital is a new book produced for sick kids. It came about as a result of the author watching a St. Jude's Hospital special in which a little girl asked the question: "Does God hate me?" The book can be previewed at the Christopher's Adventures website.
Author Susan Sherwood Parr is the president of Life to the World Ministries, Inc. She is a Harvest Show and Sky Angel television guest and radio guest. A national Bridge-Logos author also has over 13 books of her own on prayer, a prayer book given out by the Pentagon ...
Indiana Eye Doctor Suggests Exams to Prevent Diabetic Eye Problems
2012-11-04
Indiana eye surgeon Scott Buck, M.D. of Northwest Indiana Eye & Laser Center shared that, "The most recent Prevent Blindness America Vision Problems in the U.S. report indicated that diabetes related eye problems, including diabetic retinopathy, are the leading cause of new cases of blindness in adults 20-74 years of age." "Further, according to the Centers for Disease Control, diabetes affects 25.8 million people in the United States with some 8 million people ages 40 and older who have diabetic retinopathy. This represents an 89 percent increase between ...
LAST 30 PRESS RELEASES:
JSCAI article at THT 2025 sets the standard for training pathways in interventional heart failure
Engineering biological reaction crucibles to rapidly produce proteins
Minecraft: a gamechanger for children’s learning
Presidential awards spotlight naval research excellence
SETI Institute names first Frank Drake Postdoctoral Fellow
From photons to protons: Argonne team makes breakthrough in high-energy particle detection
Cancer’s ripple effect may promote blood clot formation in the lungs
New UVA clinical trial explores AI-powered insulin delivery for better diabetes care
New technology could quash QR code phishing attacks
Study reveals direct gut-brain communication via vagus nerve
MSU expert: Using light to hear biology
“I can’t hear you, I’m too stressed”: Repeated stress in mice reduces sound perception
Chronic stress affects how brain processes sound in mice
Insilico Medicine announces developmental candidate benchmarks and timelines for novel therapeutics discovered using generative AI
A wealth of evidence: PIK compiles 85,000 individual studies about climate policy
New fish species with ‘face paint’ named after Studio Ghibli character
Mechanical heart valve replacements have better long-term survival, study finds
Sandra Diaz and Eduardo Brondízio, scholars of human-nature interconnection, win the 2025 Tyler Prize with call for policies, business models and individuals to recognize humanity’s 'entanglement' wit
Kessler Foundation in partnership with Overlook Medical Center is first in NJ to implant novel spinal stimulator
Study reveals how physical activity impacts sleep quality in older adults during COVID-19 pandemic
ADHD symptoms and later e-cigarette and tobacco use in youths
Prepandemic prevalence of dietary supplement use for immune benefits
Born to heal: Why babies recover, but adults scar, after heart damage
SNU researchers develop soft robot that crawls, climbs, and shape-shifts to move in new directions
Mystery solved: New study reveals how DNA repair genes play a major role in Huntington's disease
Harvard Pilgrim Health Care Institute announces launch of Center for Sepsis Epidemiology and Prevention Studies (SEPSIS)
New perspectives for personalized therapy of brain tumors
IEEE researchers provide mathematical solutions to study 2D light interaction in photonic crystal lasers
New joint project to investigate quantum repeaters designed to provide for secure quantum communication networks of the future
PhRMA Foundation welcomes two board members
[Press-News.org] Viejas Casino Selects GuestREV Profit Optimization SystemAddition of 128 Hotel Rooms Combined With Rainmaker's Unique Total Guest Value Approach Designed to Grow Business, Drive Additional Gaming Revenue