Marlow's Tavern Pours Atlanta's Smartest Wine By The Glass

ATLANTA, GA, December 09, 2012 (Press-News.org) Wine-by-the-glass programs have always been a staple in the restaurant business, and John Metz has been on the forefront of wine by-the-glass programs since his first restaurant venture Hi Life Kitchen and Cocktails opened in 1997. In his role as Executive Chef and Co-founder, Metz has continued this trend at his growing concept, Marlow's Tavern. As the knowledge and sophistication of consumers in Atlanta continues to thrive, there is a shift in the way that wine is being served. Critical to this movement is Marlow's ability to serve a broad range of wines at their peak of freshness and taste, all at the perfect temperature.

At Marlow's Tavern in Alpharetta and East Cobb, the recent installation of the cutting edge WineStation preservation and pouring system allows diners to sample some of the world's finest wines by the glass. The 60 day wine preservation system and its thermo-electric cooling system assure the wine remains in a pristine environment and provide the perfect pour every time, with zero product waste.

Unique and high end wines, such as Jordan Cabernet and Col Solare Bordeaux Blend, are now available by the glass. The WineStation provides guests the ability to experience a range of featured wines in taste (2 ounces), half (4 ounces)or full glass (6 ounces) options that are both budget savvy for the guest, and cost effective for the restaurant..

"Our guests are growing more and more discerning about their wines and demanding unique and rare wines to try by the glass," said Metz. "We needed the most effective, intelligent wine preservation system that would allow us to consistently provide the smartest glass."

As diners cut back on ordering bottles, wines by the glass across the country are catching up to bottle sales because a glass provides the restaurant guest with more opportunity to explore higher priced wines, or indulge in small doses. For Marlow's, it is an opportunity to provide excellent product options and manage inventories while serving wine at its peak.
"A robust wine by the glass list can help restaurants increase revenue by allowing the consumer to taste a higher priced wine that might be cost prohibitive by the bottle," said Nick Moezidis, Napa Technology. "A wine preservation system like the WineStation is imperative for Marlow's to have a competitive and cost effective wine program."

Restaurants that have installed a preservation system have increased by the glass revenue by an average of 30 percent. WineStation is profitable for several reasons:

Americans are developing a more sophisticated palate for wine with the proliferation of wine bars in cities all over the United States.
Americans are the largest wine consumers in the world.
With the ability to set and measure the volume for each glass poured, the WineStation reduces waste and theft while keeping the wine pristine for up to 60 days.
The WineStation keeps the bottle at the perfect temperature for ideal storage eliminating any opportunity for spoilage.
The AccuServe Smartcard eliminates loss and provides customer and staff reporting, by tracking each glass poured.

About Marlow's Tavern
Marlow's Tavern was established in November of 2004 with the opening of its first location in Alpharetta, Georgia. The neighborhood restaurant concept now has nine locations in Atlanta that are open for lunch and dinner daily, offering guests classic American tavern fare with an upscale twist, and a tenth location opening in Emory Point in December. Marlow's Tavern in Dunwoody is located at 1317 Dunwoody Village Parkway; 770-559-7528. Marlow's Tavern in Cumming is located at 410 Peachtree Parkway; 770-886-3666. Marlow's Tavern in East Cobb is located at 1311 Johnson Ferry Road, Suite 208; 770-977-7747. Marlow's Tavern in Duluth is located at 1950 Satellite Boulevard;
770-622-2033. Marlow's Tavern in Vinings is located at 2355 Cumberland Parkway, Ste.10;
770-432-2526. Marlow's Tavern in Alpharetta is located at 3719 Old Alabama Road, Bldg. 200, Suite H-I; 770-475-1800. Marlow's Tavern in Midtown is located at 950 West Peachtree Street;
404-815-0323. Marlow's Tavern in Kennesaw is located at 745 Chastain Road NW, Suite 1160;
770-425-8777. Marlow's Tavern in Tucker is located at 4156 LaVista Road; 678-987-1197. For more information, visit http://www.marlowstavern.com.

About Sterling Hospitality
Sterling Hospitality is the parent company of Aqua blue Restaurant and Bar, Aqua blue Catered Events, Marlow's Tavern and Sterling Spoon Culinary Management. The restaurant management group was founded by Restaurateurs John C. Metz and Tom DiGiorgio with the opening of its first restaurant location in 1997. Each Sterling Hospitality establishment is committed to high-quality, chef-driven cuisine and outstanding guest service. The locally based company strives to provide affordable luxury to guests with personalized hospitality. Sterling Hospitality also places a major emphasis on community involvement and has partnered with several non-profit organizations throughout its 15 years of business including Special Olympics Georgia, Share Our Strength and Atlanta Community Food Bank.

About Napa Technology
Napa Technology is the designer and manufacturer of WineStation , an innovative Intelligent Dispensing Solution. WineStation is a breakthrough product designed to drive revenues and maximize the profitability of each bottle. WineStation has been adopted by the hospitality, entertainment, arena and food service industries as an improved way to serve, preserve, increase sales and capitalize on available customer preference data.

About WineStation
WineStation is the first intelligence-based, automated, temperature-controlled wine dispensing and preservation system. The product delivers a "just opened" taste experience for up to 60 days once the bottle has been corked. Enhancing this technology, WineStation reports the trends of popular bottles, sales reporting for both individual servers as well as individual customer preference. The result: good quality wine for the customer and higher profits for the business owner.
Napa Technology , WineStation , Clean-Pour , AccuServe , Intelligent Dispensing System are registered trademarks of Napa Technology LLC.

For more information, contact
Suong Nguyen at
Melissa Libby & Associates,
404-816-3068,
suong@melissalibbypr.com.