Avant Garde Ideals Seasonal Marketing Campaigns Offer Great Return to Clients

SOUTHAMPTON, ENGLAND, December 20, 2012 (Press-News.org) An emerging trend for many businesses is the outsourcing of In-store marketing campaigns. This year's holiday season will be the make or break for many UK businesses that rely on this period to provide up to 40% of the total years revenue. Avant Garde Ideals, who provide outsourced sales services in Southampton, report an increasing demand for in-store promotions and direct marketing by businesses that are in need of a guaranteed ROI for their marketing campaigns through the festive season.

Consumers are bombarded with 3,000 marketing messages per day, according to the Maritz Dialogue Marketing group, for many brands that means increased store traffic does not equate to increased sales. The rising competition from brands with festive displays and 'buy 2 get one free' discounts means to stand out from the crowd, brands must 'wow' their prospective customers. Avant Garde Ideals use In-Store marketing techniques that have in the last 4 weeks offered a sales conversion rate of 11%, some 5% more than the 6% conversion rate of display advertising.

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'Our objective with in-store promotional activity is to have an effect on the memory. We strive to surprise and delight consumers and make every interaction a personal one. Location is key, so we work very hard to ensure our In-store booths are well positioned to make the most impact on shoppers. We have found this has led to a greater ROI than many traditional forms of marketing during the Holiday Season' says Paul Weston, CEO at Avant Garde Ideals.

Avant Garde Ideals outline finding a niche is equally important to location. Thinking creatively about marketing the product, it must clearly communicate the value to the customer and show how the product is unique when compared to competitor products. 'Younger generations in particular are savvy and well informed, it is important we point out a unique competitive advantage that appeals to their needs yet excites them at the same time' continues Avant Garde Ideals, CEO Paul Weston.

As with any other time of year, a successful in-store marketing strategy requires insight into consumer behaviour, using a specialist service by outsourcing professionals such as Avant Garde Ideals gives brands the edge they need to stand out in a saturated market.

*Conversion figures for Display Advertising are based on the Direct Marketing Association's 2012 Response Rate Report

About Avant Garde Ideals

Taking pride in challenging the status quo and breaking marketing traditions to become the leading organisation in customer acquisition to allow the future success and growth of our clients, customers and partners by delivering the highest quality of service, training and development.

2-4 Bargate House
8 Bargate East
Southampton,
SO14 2DL