PryMarke, LLC Second Book on Pre-Publication Order

LINDEN, MI, January 01, 2013

Today the top executives of Michigan-based PryMarke, LLC announced the company's second book is now available on pre-publication order from IGI Global of Pennsylvania for $170. "Cultural and Technological Influences on Global Business" is a leading reference source for professionals, researchers, and practitioners who wish to broaden their understanding of the direct relationship between culture and technology in the international business realm.

"We expect this advanced version of our first book released last year in March to be well-received by the academic and business communities", said Bryan Christiansen, the company's recently appointed Chairman. "Cultural Variations and Business Performance: Contemporary Globalism" has been available since last March via distributors such as Amazon.com, and this latest effort supplements the first publication with additional topics based largely on empirical research such as the following:

Advertising Polysemy
Business Intelligence
Case Studies (Australia, Oman, Vietnam)
Communicative Strategies in Transnational Research Teams
Culture and Market Expansion
Human Resource Management
Industrial / Organizational Psychology
Innovation
International Diversity Management
Knowledge Management
Leading Virtual Teams
National Culture on International Business Development
Performance Measurement in Manufacturing Firms
Qualitative Research Methods
Strategic Planning with Artificial Intelligence
Websites Interaction

A double-blind peer review process for this book was completed last December and included the following Editorial Board members (not connected with PryMarke, LLC):

• Mona Chung, Deakin University, Australia
• Sebnem Burnaz, Istanbul Technical University, Turkey
• M. Gordon Hunter, University of Lethbridge, Canada
• Yvonne McNulty, Shanghai University, China
• Mehmet Ferhat Özbek, Indiana University of Pennsylvania, USA
• Ying Zhang, University of Strathclyde, United Kingdom
• Brigitte Pickl-Kolaczia, Vienna University, Austria
• Oxana Karnaukhova, Southern Federal University, Russia
• Alexander Wollenberg, Universidad EAFIT, Colombia
• Satu Lautamaki, Vaasa University of Applied Sciences, Finland
• Mert Bal, Yýldýz Technical University, Turkey
• Dale T. Mathews Creque, University of Puerto Rico, Puerto Rico
• Fabricio Fernando Foganhole dos Santos, Bank of Brazil, S.A., Brazil
• Laressa Manning, Singapore International School, Vietnam
• Magdalena Bielenia-Grajewska, University of Gdansk, Poland
• Dennis DeMott, Regent University, USA
• Alessandra Vecchi, Trinity College, Ireland
• Natasa Slak Valek, I-Shou University, Taiwan
• Yasemin Bal, Yýldýz Technical University, Turkey
• Jashua Modapothala, Swinburne University of Technology, Malaysia
• Ho Yin Wong, Deakin University, Australia
• Faganel Armand, University of Primorska, Slovenia
• Vandana Ahuja, Jaypee Institute of Information Technology, India
• Patrizia de Luca, University of Trieste, Italy
• Hakan Sezerel, Gümüþhane University, Turkey
• Huong Le, Deakin University, Australia
• Paul Selinger, Igos Consulting, Czech Republic
• Danielle Way, Woodbury University, USA

Co-authors for the book include university professors Ekaterina Turkina of HEC Montreal (Canada), and Nigel Williams of Bournemouth University (United Kingdom).

Interested parties can visit the following IGI Global website for further details and to order the book with a 5% pre-publication discount directly from the publisher:

http://www.igi-global.com/Files/Ancillary/c180d225-e3bc-48a8-a190-3117f4af159d_978-1-4666-3966-9_Christiansen.pdf.

PryMarke, LLC is a Michigan-based new business development consultancy operating worldwide. The company has other offices in Istanbul, Turkey; Almaty, Kazakstan; Moscow, Russia; Sofia, Bulgaria.