New IMC2.0 Marketing System Achieves Results

NAPERVILLE, IL, October 20, 2010 (Press-News.org) A proprietary new marketing system, trademarked IMC2.0 is being introduced at a conference this week by Neil Brown, Managing Partner of FUSION b2b, a marketing agency based in Naperville, Illinois.

The IMC2.0 Marketing System is the use of traditional, integrated marketing communications (IMC) with Web2.0 features including social media and search optimization, to realize dramatic marketing results. Traditional marketing including advertising, publicity and trade shows are categorized as Inbound and Outbound marketing. And with IMC2.0, higher cost marketing tactics can be reduced to a supporting role to more cost-efficient Internet, Social Media and Publicity-focused initiatives.

The new IMC2.0 system has been tested and deployed over a number of client marketing programs including product launches and new company introductions. Initial implementation of IMC2.0 has realized measurable improvements in search engine results, sales lead generation, publicity placements, social media connections, along with awareness building and most importantly, identifiable sales.

IMC2.0 will be presented this Wednesday, October 20, at the Manufacture America Conference sponsored by the International Trade Commission, and the U.S. Department of Commerce, in Arlington Heights, IL. For information on the conference, link here. To request a free white paper titled: Traditional Marketing Obsolete? How to Implement IMC2.0, complete the registration form on the FUSIONb2b website.


About FUSION b2b
FUSION b2b, Inc., is a full-service strategic marketing, internet and creative agency specializing in business-to-business, and is based in Naperville, IL. Winner of over 50 national awards for creative execution and marketing results, FUSION is recognized as a top agency by BtoB magazine. For more information, and a comprehensive portfolio, please visit http://www.fusionb2b.com.