ABC11 Eyewitness News Makes Major Gains During February Sweeps

ABC11 Achieves The Highest Year-to-Year Increase in Viewership Among The Newscasts Of The Four Major Market Stations

2013-03-07

RALEIGH, NC, March 07, 2013 (Press-News.org) The news is great for ABC11 Eyewitness News (http://www.abc11.com) in the just-completed February sweeps. The station's ratings increased in nearly every newscast in both year-to-year numbers and since the May and November ratings periods of 2012. Additionally, ABC11 experienced the highest increase in news viewership among the four major stations in the Triangle. Most notably, in the Nielsen book, ABC11 tied with WRAL for first place in the 6 a.m. to 7 a.m. timeslot, with an average household rating of seven. Even better, from 4:30 a.m. to 9 a.m., ABC11 is the most watched television station in its 23 county viewing area. The ABC11 Eyewitness News morning show is anchored by John Clark, Barbara Gibbs, Meteorologist Don "Big Weather" Schwenneker and Amber Rupinta.

Another notable achievement for the station occurred during its 4 p.m. broadcast, which increased by 42 percent from the February 2012 ratings period, and has reached its highest audience levels since the show's debut. ABC11 Eyewitness News at 4 p.m. is anchored by the new team of Fred Shropshire and Anna Laurel.

In evening broadcasts, ABC11 is the market's only station to see an increase in all of its early newscasts at 5 p.m., 5:30 p.m. and 6 p.m. Overall, ratings for the 4 p.m. to 6:30 p.m. local news block are up 11 percent from February 2012.

QUOTE:
"ABC11 often leads the market in key women and adult viewers, so to see this kind of growth in households is very exciting," said Caroline Welch, president and general manager ABC11 Eyewitness News. "This is a dynamic region, and as more and more people move to this area, we are very excited that viewers are choosing Eyewitness News as their preferred station."

NEW MEDIA CONTENT:
ABC11 Eyewitness News Facebook Page:
http://www.facebook.com/ABC11

ABC11 Eyewitness News Twitter Page:
http://twitter.com/ABC11_WTVD

ABOUT ABC11 EYEWITNESS NEWS:
ABC11 Eyewitness News provides 43 hours of local news every week, serving more than 1 million households in a 23-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on ABC11.com, as well as serving two additional digital channels, the HD Live Well Network on 11.2 (Time Warner Ch. 112) and the Live Well Network on 11.3 (Time Warner Ch. 113). ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company's worldwide entertainment and news television properties. For more information, go to http://www.abc11.com.

Caitlin Russell
MMI Public Relations
(919) 233-6600
caitlin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com

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