blurbIQ Inc. Adds PR Firm to Team

OAKLAND, CA, October 25, 2010 (Press-News.org) blurbIQ Inc, (blurbIQ.com) announced it has retained San Francisco bay area public relations agency, SANSONE+ to manage the firm's media strategy. blurbIQ.com is the producer of the patent pending, state-of-the-art, Interactive Advertising Video Platform (IAVP) that has experienced dramatic worldwide growth within weeks of launching.

"SANSONE+ has extensive experience launching new companies that offer innovative services such as ours. We are looking forward to partnering with a boutique agency that excels in this area of PR," said Scott Reese, CEO of blurbIQ Inc. Owner Katherine Sansone says, "We are excited to work with blurbIQ, a cutting edge, multi-media company that is already changing the way consumers, advertisers and service providers think about advertising and marketing their products and services to consumers. We are pleased that they recognized our creativity and strong relationship with the media."

The blurbIQ interactive advertising video platform is a unique system that immerses the consumer into the advertisement by overlaying targeted brand and fun trivia questions on top of the video as it plays. The interactive video challenges the consumer's brand knowledge, while educating and encouraging them to remain engaged in the advertisement. The branded video interactions can be shared across all social media, smart phones, and digital marketing platforms, making it fun to test others and compare your blurbIQ. Advertisers are provided all the analytics of how the consumer answered the questions, allowing the advertiser to gain deep understanding of how their messaging resonates with their consumers.

The blurbIQ.com IAVP is currently available worldwide. For licensing and advertising information please contact us: info@blurbIQ.com .