Franchise Times Profiles the New Miami Subs Grill as the Cover of February 2013 Edition

8 Page In-Depth Article Details The New Miami Subs Grill and Equity Partner Pitbull.

2013-03-20

FORT LAUDERDALE, FL, March 20, 2013 (Press-News.org) After a whirlwind year for the iconic franchise brand in 2012, The New Miami Subs Grill has now been featured as the cover story and 8 page feature for the February 2013 edition of Franchise Times Magazine. Illustrating the colorful history and recent revival of the brand, the article follows the journey of The New Miami Subs Grill from its humble Key West beginnings to its explosive popularity in the early 90s and recent comeback, and highlights the brand's new equity partnership with international music sensation, Armando Christian Perez, aka Pitbull.

In the feature, reporter Nancy Weingartner details the official reveal of the new architectural renderings for upcoming Miami Subs locations, designed by Kobi Karp Architecture and Interior Design (KKAID), a full-service architectural and interior design firm, to infuse Pitbull's signature Miami style with an update on the classic glowing arches and sleek interiors. Headquartered in Miami, KKAID specializes in architecture, interior design and planning and offers a diverse range of services relating to buildings, from planning through design, construction, and management.

The in-depth article delves into the striking parallels between Pitbull's rise to fame from street rapper to global music sensation, Mr. Worldwide, and Miami Subs' journey from local sub shop to international franchise chain, as well as detailing Pitbull's involvement with the brand as equity partner. Expansion efforts in Latin America and the Middle East are now launching the Miami mainstay worldwide. Not only are his image and signature Miami style being infused in the design of upcoming locations, but Pitbull's global aspirations are likewise influencing the brand's business endeavors.

The New Miami Subs Grill franchise chain has been on an uptick since CEO Richard Chwatt's new ownership and appointed management team took effect in 2010. Achieving record-breaking sales comparisons store by store, year over year, Chwatt attributes this to the franchise's focus on revitalizing the brand through renovation, relocation and a commitment to downsizing existing locations that simply don't fall in line with projected growth plans.

The New Miami Subs Grill, a South Florida company, has been serving great food for over 20 years with the first true Miami Subs restaurant opening in 1988. The iconic franchise chain beloved by fans worldwide, has grown to become Florida's largest regional sub and grill chain featuring world famous Philly cheesesteaks, wings, gyros and fresh Angus Steak burgers. Delivery, beer, wine, Dom Perignon and breakfast available in select locations. Miami Subs currently has locations in Florida and South Carolina, with four locations slated to begin opening in Guyana. With the announcement of equity partner, international music sensation Pitbull, the South Florida staple is in growth mode and in the midst of aggressive expansion efforts, both domestically and abroad.

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