New Associate Helps hfa Demonstrate Results More Quickly

AKRON, OH, October 27, 2010 (Press-News.org) hfa (Hitchcock Fleming & Associates Inc.), a full-service marketing communications firm located in Akron, Ohio, has advanced its analytical capabilities both off-line and on-line including campaign measurement and tracking, database analysis and general market research with the addition of Adriane Smith. This provides advanced return on marketing investment for hfa's clients.

Smith, hfa's research and database analyst, is principally responsible for analyzing and interpreting data using quantitative techniques and formulating account recommendations based on research findings. She is also a vital part of the team responsible for campaign planning and implementation, performance reporting, analysis and optimization.

Through past experiences, Smith analyzed customer profiles, retention, profitability and propensity to buy in order to determine ideal customers and successful marketing strategies for mission-critical initiatives.

"We've seen an increased need for more sophisticated analytics for our clients and are thrilled with the addition of Adriane to our team," said Shirley Shriver, vice president of research and marketing.

Smith attended Penn State University, The Behrend College in Erie, Pa. She graduated with a bachelor's degree in mathematics and a minor in statistics. Smith is a member of the Business and Professional Women's Foundation and serves as a mentor and council member for Big Brothers Big Sisters of Greater Cleveland. She resides in Mayfield Heights.

To view and download a high-resolution picture of Adriane Smith, please visit http://www.teamhfa.com/pr/smith/.

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About hfa
hfa (Hitchcock Fleming & Associates, Inc.) is a full-service marketing communications agency specializing in wildly creative solutions firmly grounded in sound strategic insights. Its fresh thinking has driven eye-opening consumer and business-to-business campaigns for retail, industrial, automotive, medical, travel, building product and government clients. Among its clients are The Goodyear Tire & Rubber Company, one of the world's largest and most successful tire companies; Glidden Paint, a brand that's been defining the consumer paint market since its introduction of the first latex paint; KraftMaid, one of the nation's largest cabinetry manufacturers; Choice Hotels International, one of the largest and most successful lodging companies in the world; LIQUID NAILS Adhesive, one of the most recognized brands of adhesives, caulks and sealants; and Akron General, one of Northeast Ohio's leading healthcare systems. hfa's areas of expertise encompass branding, research, strategic planning, interactive solutions, public relations and media. To learn more, please visit http://www.teamhfa.com.

Media Contacts:
Hitchcock Fleming & Associates Inc.
Jack DeLeo, CEO/Chairman
330.376.2111, Ext. 6906

Nick Betro, President/Chief Creative Officer
330.376.2111, Ext. 6913

Katie Greenwald, Assistant Account Manager
kgreenwald@teamhfa.com
330.376.2111, Ext. 6926