Pearl Lowe Christmas Peacocks launch at the Connaught

GLASGOW, SCOTLAND, October 27, 2010

With top UK value fashion chain Peacocks getting a lot of press coverage for its regularly updated range of stylish affordable clothing, it is now also becoming known for being trendsetter among the fashion cognoscenti.

The widely admired Pearl Lowe at Peacocks range (http://www.peacocks.co.uk/family/index.jsp?categoryId=4008341) is in no small part an element of Peacocks' adeptness at zeitgeist-capturing, what with its brilliantly designed items at reasonable prices - and of course the added glamour of Pearl Lowe's daughter being the face of the brand.

So it's no surprise that Peacocks' successful Christmas launch got some great coverage in Metro online, the website of the national newspaper. Held at the glitzy Connaught Hotel in Mayfair, London, the Peacocks Christmas launch was attended by model Daisy Lowe and her designer mum Pearl to show off the latest collection which is bound to be a smash hit in the fashion world. Available from November this year, pearl Lowe's Christmas collection includes party dresses that will bring a touch of star quality to any party, along with other smart items such as faux fur coats and all at modest price levels.

Away from the limelight of the Pearl Lowe range, other Peacocks items are getting some great coverage, with Girl Talk magazine highlighting Peacocks' leopard print belt as part of its animal look for their Halloween special, and Shout magazine's imaginative Gothic glamour feature showing Peacocks' drop earring to great effect.

Peacocks is a leading value fashion retailer in the UK with over 500 stores selling up to the minute fashion and accessories. Visit the Peacocks website for more information: http://www.peacocks.co.uk/