Innovation Author John Bernard Featured in Series on Culture Mass Ingenuity Founder Will be Contributor at Potomac Core.com

ARLINGTON, VA, March 30, 2013

Potomac Core Consulting announced today that John M. Bernard Chairman and Founder of Mass Ingenuity, will be an expert Contributor and feature a blog series on driving positive culture and growth at Associations. The series will consist of blog articles that will be posted to http://www.potomacore.com starting on March 29th .

Potomac Core Consulting, a leading advisor to growth focused Associations posts best practice interviews with leading CEO's and topical experts. According to Potomac Core's CEO Varroney "We're fortunate to have someone of John Bernard's caliber share high level insights. Having

Bernard was selected as a Contributor for the series on culture based on an impressive Operational Excellence track record. Bernard is the Author of Business at the Speed of Now and also an experienced executive, consultant, speaker and outspoken advocate for the elimination of fear.

"In an unusually competitive environment Associations require employee engagement in order to deliver member value and grow revenues" says Potomac Core's Founder Daniel A. Varroney. "John Bernard has the right message at the right time."

About Potomac Core Consulting

Potomac Core Consulting helps Trade Associations provide ROI to stakeholders, grow revenues, improve retention, and elevate their advocacy effectiveness. The Potomac Core Consulting Blog http://www.potomaccore.com delivers insightful content on Association Growth Strategies for CEO's and Senior Managers. The Firm was established by Daniel A. Varroney in May of 2012. Varroney is an accomplished fundraising, advocacy and growth executive, with expertise in leveraging communications, media, marketing, finance, and operations in order to drive record success.

MASS INGENUITY

Mass Ingenuity http://www.massingenuity.com is a management consulting firm that works side-by-side with a client's leadership team to improve business results through employee engagement. While the challenges of every organization are unique, Mass Ingenuity helps organizations achieve operational excellence through a systematic approach of strategic focus, organization development, process development, change management and organization and individual performance management.

Potomac Core Consulting http://www.potomaccore.com helps Trade Associations provide ROI to stakeholders, grow revenues, improve retention, and elevate their advocacy effectiveness. The Potomac Core Consulting Blog delivers insightful content on Association Growth Strategies for CEO's and Senior Managers. The Firm was established by Daniel A. Varroney in May of 2012. Varroney is an accomplished fundraising, advocacy and growth executive, with expertise in leveraging communications, media, marketing, finance, and operations in order to drive record success. Please contact us at 202.681.6056