Chief Research Officer Mark Smith Co-Chairs Enterprise MobileX Conference

SAN RAMON, CA, April 03, 2013 (Press-News.org) Mark Smith, CEO and Chief Research Officer at Ventana Research, announced today that he will be the co-chair of the Enterprise MobileX on June 18-19, 2013 at the Hyatt Fisherman's Wharf, San Francisco, CA. Framed by the uptake of mobile devices like smartphones and tablets crossing from personal to professional use, the event brings together leading business and IT executives to define the trends, challenges, and opportunities of equipping organizations with the best mobile information technology and tools.

According to Ventana Research's recent research on business technology innovation, mobility has become mainstream technology and requires an enterprise-wide strategy. The research shows that by 2015, smartphones and tablets will be used by more than 92 percent of the workforce for performing work related activities and tasks. Deciding which applications and technologies to adopt and where to apply them requires thoughtful planning, and for many it is hard to know where to start and how best to ensure that they are not falling behind in competitive global markets. The event will offer CIOs, information and technology officers, application developers, business analysts and line of business leader's guidance on building a strategic approach to enterprise mobile strategies using relevant applications and tools.

"Mobile technology is changing the way the people conduct business. Today's businesses need to harness these new mobile technologies to create meaningful business change and increase effectiveness of the workforce," said Mark Smith, CEO and Chief Research Officer at Ventana Research. "Ventana Research has offered fact-based insights about business and technology for over a decade. Our recent research on next generation business intelligence finds that 55 percent of organizations will increase workforce productivity through use of smartphones and tablets. I look forward to co-chairing the Enterprise MobileX conference, where I can provide the facts and research insights on the best practices, trends, challenges and benefits of a business-centric mobile technology strategy. "

"We're glad to have Mark Smith and Ventana Research partner with us for this innovative conference. Here at Information Management we've been honored for almost that many years to have Mark Smith and the Ventana Research team as trusted valuable contributors and advisors to our community of data and information professionals. Ventana Research's model of primary research has become a proven body of knowledge and great value-add to our audience. We feel confident that attendees of Enterprise MobileX will reap the same benefits from the firm's participation." - Jim Ericson, Information Management

Registration for the Enterprise MobileX Conference is now open. Members of the Ventana community are encouraged to attend and receive a special $100 discounted rate of their event pass. Use code VENTANA when you register. For more information on the summit, including sponsorship opportunities and registration, visit: www.information-management.com/conferences/enterprisemobility.

About Ventana Research
Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research's insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, LinkedIn and Google+.

To learn how Ventana Research advances the maturity of organizations' use of information and technology through benchmark research, education and advisory services, visit www.ventanaresearch.com.

Press and Media: Complimentary passes to the conference and interviews are available upon request.